Summary

Now that you have an application that is out on the market, it is time to start thinking about what to do next. Ironically, the first step after your launch might be not marketing your application, as you might want to go into beta-testing mode. Beta testing will allow others to use your application, and you will find a lot of ways to improve after the beta testing is done.

Once you have your grand opening for your application, you can now spread the word. You can officially get your launch date press release out and spread the word on Twitter and Facebook as well.

Another important aspect of marketing your application is setting up a press room on your web site. This is a place where the media can go to download press kits, and see what others have written about your application. You also want to get a QR code for any print advertising for your application.

There are other ways of marketing your application, such as third-party press release distribution services, temporary giveaways, and paid searches, if you can afford them. It’s also important to come up with creative ways of marketing your application, and ways that are appropriate for the season.