Breaking Out of the Box

In Chapter 2 I discussed Brostache, an application that puts a mustached mouth on the user. That application was featured prominently in a commercial for Geico about using one’s smartphone for dumb things. In fact, it was the only application shown on that ad that was specifically named.

I would not be surprised if that whole “smartphone for dumb things” campaign was dreamed up so Brostache could be sold. Not that the application costs anything, but if you download it, you’ll find that it really is an ad for Geico. You can even get your quote for car insurance right there.

Is this shameless marketing? I’ll leave it up to you to decide. However, Brostache demonstrates how it’s beneficial to think about different ways to promote your application. You might not be a big insurance company like Geico, but with your limited budget, you have to think of some way to get to your audience.