Contents
Chapter 1: The Android Application Business
The State of the Android Market
Examples of Cross-Platform Development Tools
Getting Started As an Android Developer
How to Use Your Own Android Device As an Emulator on Eclipse
Chapter 2: Questions to Ask About Your Android Application
How Android Gives Developers the Tools to Succeed
Creating an Original Application
What Do You Want Your App to Do?
Is the Application Simple to Use?
What Problem Does Your Android Application Solve?
What Category Will This Application Go Under?
Has Someone Already Done This Before?
What Are You Going to Call Your Application?
Where Do You Want Your Application to Run
What You Need to Do, Legally, As an Application Developer
Chapter 3: You’re Not Selling an Application, You’re Selling a Culture
Creating a Style That Is Unique
Chapter 4: Marketing Your Android Application
How Did You Hear About Your Android Applications?
Word of Mouth: Your Best and Worst Marketing Strategy
Creating a Marketing Plan for Your Android Application
Who Are You Going to Tell About Your Android Application?
Other Methods of Spreading the Word for Your Application
Chapter 5: How to Promote Android Applications Within Android Applications
Setting Up Your Application for Reviews
Sharing an Application on a Social Network
Cross-Promotion: One Application Sells Another
Chapter 6: Marketing the Free Application
Developing a Lite Version of Your Application
Differences Between Free and Paid Applications
When to Ask Your Users for an Upgrade
Advertising on Your Free Application
Chapter 7: In-App Billing: Putting a Store in Your Application
Setting Up Your Application for In-App Billing
Installing In-App Billing Without the Demonstration
Chapter 8: The Prerelease Guide
Getting the Word Out on the Release Date on Your Official Web Site
Increasing Your Blogging About Your Application
Spreading the Word Through Social Media
Employing Other Creative Marketing Strategies to Reach Your Audience
Chapter 9: Publishing to the Android Market
Is This Your First Android Application?
What to Do Before You Submit to the Android Market
How to Obtain a Screenshot of Your Android Device
Selecting the Proper Screenshot
How to Create a Distributable File
Creating an APK File Using Eclipse
Creating an Account on the Android Market
The App Is Published, Now What?
Chapter 10: Best Launch Day Ever
Deciding Whether to Have a Beta-Testing Phase
You Have a Million Calls to Make
Giving Your Media People a Complimentary Copy of Your Application
Setting Up a Press Room on Your Web Site
Using Third-Party Press Release Distribution Services
Get Your Paid Search On, If You Dare!
Getting the Word Out on Your Social Networks
The Season for Your Application
Considering a Temporary Giveaway
Getting Your Application a QR Code
Chapter 11: Keep the Application Fires Burning
Figuring Out the Season for Your Application
How to Update Your Android Application
Chapter 12: Programming in Android with the Eclipse IDE
Setting Up the Eclipse IDE to Work with the Android SDK
Starting a New Android Project
What You Will Notice About Your Android Project Structure
Uploading the Icon and Background for Your Android Application
How to Replace the Default icon.png File
Getting Your Program to Do What You Want
The Android Developers Web Site
Other Ways to Find Programming Answers
Running Applications on Eclipse
Running Your Application on Your Emulator