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by Leslie Poston
Social Media Metrics For Dummies
Cover
Table of Contents
Title Page
Introduction
About This Book
Conventions Used in This Book
What You’re Not to Read
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Where to Go from Here
Part I: Metrics? What the Heck Is That?
Chapter 1: Social Metrics Aren't Scary; They Just Measure Value
Figuring Out the Metrics and Measurement Thing
Applying Metrics to Business Use
Getting a Closer Look at Analytics
Discovering the Kinds of Social Metrics Services Out There
Determining Which Measurements Matter and Which Ones Are Junk
Chapter 2: Sorting It All Out
Keeping Incoming Data from Eating You Alive
Finding the Right Metrics Service
Working with What You Find
Using Metrics and Search
Tracking Daily Metrics
Adjusting on the Go: Shift on the Fly Listening
Chapter 3: A Tour of a Few Free or Freemium Analytics Solutions
The Big Daddy: Google Analytics 101
Get Clicky with It
Get the Scoop with CustomScoop
Looking at Other Free or Freemium Tools
Chapter 4: Measuring Everything
Capturing Data with a Wide Net
Knowing What to Do with Metrics
Identifying Metrics Sources
Part II: Navigating the Measurement Jungle
Chapter 5: The Six Stages of Metrics Grief: Turning Chaotic Information into a Business Advantage
Battling Denial and Isolation
Dealing with Anger
Bargaining for Quick Solutions
Overcoming Depression
Reaching a State of Acceptance
Chapter 6: Maximizing Listening
Looking at How Individuals Use Metrics
Seeing How Organizations Use Metrics
Creating Your Own Listening Dashboard
Knowing When to Listen and When to Talk
Comparing DIY Metrics to Metrics Systems
Chapter 7: Creating Content for Conversion
Recognizing Compelling, Shareable Content
Following Your Content with URL Shorteners
Seeking Out Hidden Content Metrics
Tracking Video, Audio, and Photo Metrics
Taking a Look at Shared Content Metrics
Part III: Putting Your Metrics on Steroids
Chapter 8: Becoming a Metrics Guru
Following Metrics Protocols
Getting Familiar with Metrics Language and Abbreviations
Tracking and Converting
Listening Frequency
Using Your Metrics History
Finding Metrics for Feeds
Deciphering Metrics Codes and Patterns
Chapter 9: Taking Metrics Off the Reservation
Tracking Mobile Metrics
Venturing into E-Mail Metrics
Chapter 10: Making Your Investment Accountable and COUNTable
Making Your Metrics Business-Centric
Practicing Bulletproof Metrics for Companies
Measuring Collateral
Measuring Foot Traffic
Kicking ROI to the Curb for Real Metrics
Using Nonmainstream Metrics Tools
Part IV: Keeping Your Finger on the Pulse of Living, Breathing Metrics
Chapter 11: Avoiding Metrics Bankruptcy: Simple Steps to Avoid Common Metrics Mistakes
Recognizing the Signs of False Metrics
Digging Deeper than Surface Metrics
Preventing Fake Metrics
Avoiding Metrics Pitfalls
Meeting Metrics Gurus, not Charlatans
Gaming the System — Not!
Using Layered Metrics to Avoid False ROI
Chapter 12: Making Metrics Work for Your Brand
Growing a Brand with Metrics
Finding and Getting New Business
Tallying Up the Advantages of Real-Time Metrics
Chapter 13: Using Branded Metrics for Business Success
What White Label Really Means
Knowing What to Look for in a Service
Watching Out for the Pitfalls
Looking at Your Options
Part V: Taking the Deep Dive into Advanced Metrics
Chapter 14: Mastering Metrics Moves
Tracking Page Load Times
Watching Video Metrics
Getting Data on Phone Calls
Pushing Social Buttons
Keeping an Eye on Offline Marketing
Integrating Metrics and CRM
Pinpointing Moment of Traction with Google+
Chapter 15: Making Your Calls-to-Action Work for You
Building Great Calls-to-Action
Calls-to-Action: Best Practices
Applying Metrics to Calls-to-Action
Creating Powerful Landing Pages
Chapter 16: Setting Goals for Winning the Metrics Game
Understanding Who Can Set Goals
Fine-Tuning Your Goals
Making Your Goals Achievable
Building Goals for the Future
Part VI: Predicting Future Metrics
Chapter 17: Measuring Mobile App Metrics
Getting to Know Google Analytics SDK
Looking at Other Mobile Metrics Tracking Methods
Practicing Good Mobile Metrics Habits
Tracking Mobile Use of Your Website
Putting Your Metrics in Your Pocket
Chapter 18: Exploring Cutting-Edge Metrics Ideas
Gaining Know-How from the Big Brands
Taking Metrics to a New Level
Identifying What Else You Can Measure
Chapter 19: Seeing into the Metrics Future
Assessing Your Metrics
Knowing What New Things Deserve Measuring
Knowing What to Do with Outliers
Grabbing On to New Trends
Using Current Metrics to Create New Business
What’s Coming Next
Part VII: The Part of Tens
Chapter 20: Ten Cool Ways to Use Metrics
Metrics of Fitness
Metrics of Health
Metrics for E-Mails and Schedules
Metrics of the Quantified Self
Metrics of Finance
Metrics of Travel
Metrics for Energy Use
Metrics for Productivity
Metrics for Learning
Metrics for Relationships
Chapter 21: Ten Useful Metrics Services
Forrester Research, Inc. and Altimeter Group
KD Paine & Partners
SEOmoz Pro plus Distilled
Attensity
Localytics
Mu Sigma
ForeSee
Yottamine
Salesforce
Chapter 22: Ten Metrics Tools
Google Analytics
KISSmetrics
Compete
Clicky
SocialBro
AWStats
Crazy Egg
ThinkUp
Mint
Mixpanel
Cheat Sheet
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