Localytics

Localytics (see Figure 21-7) is a company that specializes in mobile app metrics, a whole new dimension of social media metrics. Localytics has a do-it-yourself free as well as midlevel plans for those on a tight budget who need to track app metrics from download to use and conversion.

Localytics also has an enterprise-level plan that includes a personal metrics concierge service. Its program tracks metrics on apps across all mobile platforms (phone and tablet) and delivers the results in top-level ready reports.

Localytics also claims to integrate with your existing analytics for a more robust solution and includes in-app metrics, such as user pathing for more in-depth knowledge.