Part VI

Predicting Future Metrics

In this part . . .

You’ve got your foundation set and your metrics dashboards are humming right along slurping up data like a sponge for you to sift and use to your advantage.

You’ve been experimenting with the tools and techniques used by the metrics masters and are starting to feel like a real metrics ninja as you watch your conversion rates (and profit margins) climb.

Now, in this part, you see where metrics is heading in the next few months and years so that you know how to stay ahead of the game.