SocialBro

SocialBro, shown in Figure 22-7, is currently very social media-specific and geared strictly to Twitter use. It’s a powerhouse of a tool for providing insights on a variety of Twitter metrics, however.

If you want to know what language your followers speak, where they’re located, how many followers they have, which are influential among your contacts, and more, SocialBro is the tool you need (see Figure 22-8).

SocialBro also has a feature that tells you the best time to tweet and tools to make your hashtags and sales funnels work better. It offers a ton of data about your Twitter use and that of your followers (see Figure 22-9) that you can then use to make goals in your other analytics programs. You can also use that data in conjunction with campaigns and ads in analytics-rich tools like AdWords as well.

One interesting feature inside SocialBro is the slider. You can fine-tune your reports by weighting a variety of smaller metrics like time since last tweet and account age to get even more relevant results about your Twitter stream and how effective your tweets are.