Chapter 14

Mastering Metrics Moves

In This Chapter

Seeing how long it takes your page to load

Getting the metrics scoop on videos and phone calls

Taking your metrics offline

You may be wondering what comes next after you master the basics of metrics? The answer is quite a bit!

You can command Google Analytics to bring back as much and as varied data as you can conceive of asking for and tracking. Half the battle is discovering how to optimize the data and not drown in the sheer volume of it.

After you discover more advanced techniques, you’ll start seeing metrics as fun and useful and less like a chore. In this chapter, I show you how to make friends with certain types of URLs and codes so that you can enjoy even better metrics.

Did you know that you can measure phone calls? Did you know that on some platforms you can pinpoint the exact moment your content gained traction — down to the second and the influencer?

I cover those topics and more in this chapter so that you, too, know some of the tricks the metrics masters use.