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by Mark Rollins
The Business of Android Apps Development: Making and Marketing Apps That Succeed
Title
Contents at a Glance
Contents
About the Author
About the Technical Reviewer
Acknowledgments
Preface
Chapter 1: The Android Application Business
The State of the Android Market
The Origins of Android
Android vs. iOS
Getting Started As an Android Developer
How to Use Your Own Android Device As an Emulator on Eclipse
Summary
Chapter 2: Questions to Ask About Your Android Application
How Android Gives Developers the Tools to Succeed
Deciding What to Build
Creating an Original Application
Who Is Your Target Audience?
What Category Will This Application Go Under?
Has Someone Already Done This Before?
What Are You Going to Call Your Application?
Where Do You Want Your Application to Run
What You Need to Do, Legally, As an Application Developer
Summary
Chapter 3: You’re Not Selling an Application, You’re Selling a Culture
The Definition of Culture
Defining Your Culture
Creating a Style That Is Unique
Your Application’s Web Site
Summary
Chapter 4: Marketing Your Android Application
How Did You Hear About Your Android Applications?
Word of Mouth: Your Best and Worst Marketing Strategy
Creating a Marketing Plan for Your Android Application
Who Are You Going to Tell About Your Android Application?
Other Methods of Spreading the Word for Your Application
Sales Goals
Scheduling Your Launch
Summary
Chapter 5: How to Promote Android Applications Within Android Applications
Setting Up Your Application for Reviews
Timing Is Everything
Sharing an Application on a Social Network
Cross-Promotion: One Application Sells Another
Social Gaming Platforms
Summary
Chapter 6: Marketing the Free Application
Developing a Lite Version of Your Application
Free For Now
Advertising on Your Free Application
Affiliate Programs
Summary
Chapter 7: In-App Billing: Putting a Store in Your Application
When to Use In-App Billing
Types of In-App Billing
In-App Billing for Android
Setting Up Your Application for In-App Billing
Summary
Chapter 8: The Prerelease Guide
Getting the Word Out on the Release Date on Your Official Web Site
Increasing Your Blogging About Your Application
Spreading the Word Through Social Media
Making a Video
Writing a Press Release
Employing Other Creative Marketing Strategies to Reach Your Audience
Summary
Chapter 9: Publishing to the Android Market
Is This Your First Android Application?
What to Do Before You Submit to the Android Market
How to Obtain a Screenshot of Your Android Device
How to Create a Distributable File
Creating an APK File Using Eclipse
Creating an Account on the Android Market
Uploading Your Application
The App Is Published, Now What?
Summary
Chapter 10: Best Launch Day Ever
Deciding Whether to Have a Beta-Testing Phase
You Have a Million Calls to Make
Setting Up a Press Room on Your Web Site
Get Your Paid Search On, If You Dare!
Getting the Word Out on Your Social Networks
The Season for Your Application
Considering a Temporary Giveaway
Getting Your Application a QR Code
Breaking Out of the Box
Summary
Chapter 11: Keep the Application Fires Burning
How Will You Change?
How to Update Your Android Application
Using Google Statistics
Attending Conferences
The Price
Summary
Chapter 12: Programming in Android with the Eclipse IDE
Setting Up the Eclipse IDE to Work with the Android SDK
Starting a New Android Project
What You Will Notice About Your Android Project Structure
Uploading the Icon and Background for Your Android Application
Understanding Java SE
Getting Your Program to Do What You Want
Handling Errors in Eclipse
Running Applications on Eclipse
Example of an Android Application
Summary
Index
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