Creating a Marketing Plan for Your Android Application

By now, you should definitely have a date set for putting your application on the market. Sure, you might not be ready on your launch date, but it helps to set a deadline, even if it is just an estimate of when programming your application will be complete. There are several things that you can be doing to prepare for the launch date:

• Determine the look of the icon, logo, and UI (see Chapter 3).
• Set up the web site, keeping potential users updated about the status of the app.
• Make a list of the first people in the media that you want to tell about the application.
• Set your application up for social networking on Facebook, Twitter, and others. I’ll discuss that in the next few sections.
• Determine how you will do your advertising for additional profits, which we will discuss more in Chapters 5, 6, and 7.