- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- Introduction
- I. Getting to Know Google
- II. Searching with Google
- 6. Getting the Most Out of Google Search
- 7. Saving Your Searches—and Signing Up for Google Alerts
- 8. Using the Google Directory and Google Knol
- 9. Searching for Products—and Bargains
- 10. Searching for Blogs and Blog Postings
- 11. Searching Books and Libraries
- 12. Searching for Scholarly Information
- 13. Searching for Specialty Information
- Searching for People and Phone Numbers
- Searching for Words and Definitions
- Searching for Facts
- Searching for Weather Information
- Searching for Travel Information
- Searching for Numbers
- Searching a University Site
- Searching for Technology Information
- Searching for Government Information
- Searching for Solutions
- The Bottom Line
- III. Communicating with Google
- 14. Sending and Receiving Email with Gmail
- What Makes Gmail Unique
- Signing Up (It’s Free!)
- Getting to Know the Gmail Interface
- Sending and Receiving Email
- Searching Your Inbox
- Other Ways of Organizing Your Email Messages
- Filtering Incoming Mail
- Dealing with Spam and Viruses
- Working with Contacts
- Using Gmail with Other Email Programs and Accounts
- Putting Gmail into Vacation Mode
- Adding a Signature to Your Messages
- Gmail in iGoogle
- The Bottom Line
- 15. Instant Messaging with Google Talk
- 16. Forming Communities with Google Groups
- 17. Chat in Virtual Worlds with Lively
- 18. Blogging with Blogger
- 14. Sending and Receiving Email with Gmail
- IV. Working with Google Applications
- 19. Using Google Docs
- 20. Using Google Spreadsheets
- Opening and Saving Spreadsheets
- Getting to Know the Google Spreadsheets Workspace
- Entering and Editing Data
- Working with Ranges
- Sorting Data
- Formatting Spreadsheet Data
- Entering Formulas
- Using Functions
- Charting Your Data
- Printing Google Spreadsheets
- Expanding Functionality with Gadgets
- Sharing and Collaborating—and Working Offline
- The Bottom Line
- 21. Using Google Presentations
- Creating and Saving Presentations
- Getting to Know the Google Presentations Workspace
- Managing the Slides in Your Presentation
- Changing the Look and Feel of Your Presentation with Themes
- Working with Text and Graphics
- Animating Elements on a Slide
- Printing Handouts and Speaker Notes
- Giving Live Presentations
- The Bottom Line
- 22. Using Google Calendar
- 23. Using Google Reader
- V. Viewing Images and Videos
- 24. Searching for Pictures with Google Images
- 25. Using Picasa and Picasa Web Albums
- 26. Viewing and Uploading Videos with YouTube
- Welcome to YouTube
- Exploring—and Joining—the YouTube Site
- Finding Videos on YouTube
- Watching YouTube Videos
- Saving Your Favorite YouTube Videos
- Sharing YouTube Videos
- Downloading YouTube Videos
- Viewing YouTube Videos on Your Cell Phone
- Adding YouTube Videos to Your Website or Blog
- Uploading Videos to YouTube
- The Bottom Line
- VI. Working with Google Maps
- 27. Finding Your Way with Google Maps
- 28. Creating Google Map Mashups
- 29. Getting the Big Picture with Google Earth
- Which Version Is for You?
- Introducing Google Earth
- Navigating Google Earth
- Taking a Quick Tour of Google Earth
- Making Google Earth More Three-Dimensional
- Configuring View Options
- Saving and Printing a View
- Searching for Locations to View
- Displaying Driving Directions
- Displaying and Using Layers
- Displaying Places of Interest
- Creating Custom Placemarks
- Flying Google Earth’s Flight Simulator
- Stargazing with Google Sky
- The Bottom Line
- VII. Using Other Google Services
- VIII. Using Google on the Go
- 35. Using Google on Any Mobile Phone
- Signing Up for Google Mobile
- Searching Google on the Go
- Using Google Maps on Your Mobile Phone
- Reading Google News on Your Mobile Phone
- Sending and Receiving Gmail on Your Mobile Phone
- Viewing Google Calendars on Your Mobile Phone
- Creating Mobile Blog Posts
- Personalizing Your Google Mobile Search Page
- Additional Google Mobile Features
- Search for More Information via Google Text Messaging
- Using Google for Directory Service
- The Bottom Line
- 36. Using Google on the iPhone and iPod Touch
- 37. The Google Phone: Understanding Android
- 35. Using Google on Any Mobile Phone
- IX. Making Money with Google
- X. Google for Web Developers
- XI. Appendixes
- Index
Analyzing your website’s performance just got a lot easier, thanks to Google’s free analytical tools. The original Webmaster Tools are good for basic information, but for detailed analysis, I definitely prefer Google Analytics. It requires a little bit of code manipulation on your website, but then the reports just keep coming. (And they’re fun to look at!)
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