SYMBOLS
+ (addition) operator, 182, 667
&as_filetype=xxx URL parameter, 88
&as_qdr=m# URL parameter, 88
&num=x URL parameter, 88
<ALT> tags, web page SEO, 571
<META> tags
stuffing, 577
web page SEO, 571-572
<TITLE> tags, web page SEO, 572
* (asterisks)
* (asterisk) operator, 667
* (whole-word wildcards), missing word searches, 80
** (exponent) operator, 183
/ (division) operator, 182
^ (exponent) operator, 183
! (factorial) operator, 183
( ) (parentheses) operator, 204, 667
% (modulo) operator, 183
“(quotation marks)
exact phrase searches, 79
- (subtraction) operator, 78, 182, 204, 667
NUMBERS
3D buildings option (Google
Earth), 450
3D terrain option (Google
Earth), 452-453
52-week high/low (financial
metrics), 486
A
A.D.A.M. website, 499
Access Google Account
Features button (Google
Toolbar), 63
accessible searches (visually
impaired), 25
Add a Placemark button
(Google Earth), 460
Add to Cart button (Google
Checkout), 509
addition (+) operator, 182, 667
addresses, Google Maps
business addresses, submitting to, 136
searches in, 408-409
Adjust Toolbar Options button
(Google Toolbar), 63
AdSense. See advertising,
AdSense
Advanced Image Search page
(Google Image Search), 346-347
Advanced News Search link
(Google News), 473-474, 477
advanced search operators list, 667-669
Google, 85-87
Google Blog Search, 142-144
AdSense, 15
adding Google search
boxes to ads, 597-599
adding to custom search
engines, 613
adding to site feeds, 599
adding to websites, 594-596
AdSense for Search, 591-592
applying to, 593-594
determining revenues
from, 592
gadget API, 641
Google AdSense for
Content, 590-591
monitoring ad performance, 600
tips for improving
revenues, 601-603
AdWords, 581
CPC, 585
CPM, 585
creating ads, 586-587
determining costs of, 585
Google Checkout integration, 513
monitoring ad performance, 587
Calendar, 323-324
context, placing in, 583
keywords in, 582
revenues
Google.Inc, 15
sharing, 584
aerial views (satellite
images), 414-415
after: operator, 667
after:year/month/day
operator, 204
Agenda view (Calendar), 325
airport conditions, 178
alerts
blog alerts, 103
Comprehensive alerts, 103
Google Alerts, 102-105
Google News, 478
all-image view (Google
News), 468
all-text view (Google
News), 468
allinanchor: operator, 83, 667
<ALT> tags, 571
analytical tools (websites)
diagnostic information, 617
Google Analytics, 621
account creation, 622
Dashboard, 622-623
reports of, 624
link information, 618-619
sitemap information, 619
statistical information, 618
Webmaster tools
accessing, 616
Analyze robots.txt tool, 620
Crawl Stats page, 618
Dashboard, 616
Diagnostic link, 617
Enhanced Image Search tool, 620
Generate robots.txt tool, 620-621
Index Stats page, 618
Manage Site Verification
tool, 620
Overview page, 616
Pages with External
Links report, 618-619
Pages with Internal Links report, 618
Remove URL tool, 620
Set Crawl Rate tool, 620
Set Geographic Target
tool, 620
Set Preferred Domain tool, 620
Sitelinks report, 618
Sitemap link, 619
Subscriber Stats page, 618
Top Search Queries page, 618
What Googlebot Sees
page, 618
“and” in searches, 77
Andrews, Paul, Google
Book Search, 154
Android operating system, 558-559
angle brackets (< >)
<ALT> tags, web page SEO, 571
<META> tags
stuffing, 577
web page SEO, 571-572
<TITLE> tags, web page
SEO, 572
animation
maps, 437
slides (Google
Presentations), 316
web page designs to
avoid, 576
animotions (Lively
avatars), 247
Answers.com, 174
API (Application
Programming Interfaces), 627-628
Desktop Gadgets API, 641
gadgets
API extensions, 641
Core Gadgets API, 641
Desktop Gadgets API, 641
GGE, 642-646
publishing, 643
writing code for, 644-645
Gears (Google), 656-660
Google App Engine, 635
Google Code developer
tools, 628-634
OpenSocial API, 648-653
Web 2.0, 636-637
App Engine (Google), 635
Apple Dashboard, 54
Apple Macintosh Google
search, 180
arccotangent operator, 184
arccsc operator, 184
archiving
blog entries, 261
Gmail messages, 207
Usenet newsgroup articles, 230
arcos operator, 184
arcsec operator, 184
arcsin operator, 184
arctan operator, 184
articles
Google Health, reading in, 499
Google Knol
editing via, 119
rating via, 117
searches via, 116-117
writing via, 117-118
Google News
archive searches, 475-477
international news, 470
NewsGator application, 650
reading on cell phones, 535
reading on iPhone, 552
searches, 473-477
asterisks (*)
* (asterisk) operator, 667
* (whole-word wildcards), missing word searches, 80
** (exponent) operator, 183
starred Gmail messages, 205
astronomy. See Google Sky
Atom feeds
blog syndication, 268
Google Blog Search subscriptions to, 144
attachments (Gmail), 199-200, 209
author: operator, 164, 234, 668
Authors Guild publishing
community versus
Google, Inc., 154
Auto Color button, 362
Auto Contrast button, 360
AutoFill button (Google
Toolbar), 61-62
AutoFix spell checker, 61
AutoLink button (Google
Toolbar), 63
AutoMapIt website, 566
automatic word stemming
in searches, 79
AutoSitemap website, 566
avatars (Lively), 246-247
average volume (financial
metrics), 485
A<Z sorts, Google
Spreadsheets, 299
B
background themes,
customizing in Google
Presentations, 312-313
BackRub search engine,
Google Inc. development, 12
bargain searches, Google
Product Searches, 122
advanced searches, 125-127
basic searches, 123
best bargains, 129
price comparisons via, 124
results, 123-124
Base (Google). See Google Base
Basics tab (Google
Chrome), 674
bcc (blind carbon copy), 199
Bechtolsheim, Andy, 12
before: operator, 668
before:year/month/day
operator, 204
Best of the Web website, 110
beta (financial metrics), 487
big (oversized) web pages, 576
BizRate, 122
Blank slides (Google
Presentations), 310
blocking Google Talk users, 223
Blog Posts section (company/
security pages), 484
Blog This! button, 358
Blogger
Blog Search page (Google
Blog Search), 140
blogs
adding page elements, 258-262
advertisements, 269-271
changing hosts, 271-272
changing templates, 256
controlling access, 267-268
creating, 252-253
customizing, 256-262
naming, 253
personalizing color, 256-257
personalizing fonts, 256-257
syndicating, 268-269
viewing posts, 254-255
Create a Blog link, 252
Dashboard, posting from, 262
development of, 252
iPhone, 554
Name Your Blog page, 253
posts
adding labels, 265
adding links, 263
adding pictures, 263
adding video, 264
comment spam, 267
editing, 266
limiting comments, 266
moderating comments, 267
posting from Blogger
Dashboard, 262
posting via email, 265
Preview Template link, 253
templates, choosing, 253
blogs, 251
access, controlling, 267-268
advertisements, 269
archives, 261
blog lists, 261
Blog Posts section (company/
security pages), 484
blogosphere, defining, 139
cell phones, creating posts on, 537-538
color, personalizing, 256-257
comments
limiting, 266
moderating, 267
spam, 267
syndicating feeds, 269
creating, 252-253
customizing
adding page elements, 258-262
changing templates, 256
personalizing color, 256-257
personalizing fonts, 256-257
email, posting via, 265
feeds
adding AdSense ads to, 271
AdSense for Feeds, 592
browsing in Google
Reader, 339
deleting subscriptions in
Google Reader, 341
importing to Google
Reader, 340
reading on iPhone, 553
renaming subscriptions in Google Reader, 341
searching in Google
Reader, 339
subscribing in Google
Reader, 338-340
feeds, 261
fonts, personalizing, 256-257
Google Blog Searchx
advanced searches, 142-144
evaluating search results in, 141
finding via, 138-140
fine-tuning searches, 142
listing via, 139
subscribing to search
results, 144
Googlepedia: The Blog, 27
headers, 261
hosts, changing, 271-272
HTML, 261
JavaScript, 261
links
adding to posts, 263
lists of, 261
logos, 261
managing
comment spam, 267
controlling access, 267-268
editing posts, 266
limiting comments, 266
moderating comments, 267
naming, 253
newsreels, 261
Official Google Blog, 27
Official Google Webmaster Central Blog
website, 624
page elements
adding, 258-262
feeds, 268
pictures, adding to posts, 261-263
polls, 261
posts
adding Google Docs documents, 290
adding labels, 265
adding links, 263
adding pictures, 261-263
adding video, 264
categorizing in Google
Reader, 337
comment spam, 267
editing, 266
emailing in Google Reader, 337
limiting comments, 266
moderating comments, 267
posting from Blogger
Dashboard, 262
posting via email, 265
reading in Google
Reader, 336
sharing in Google
Reader, 338
viewing, 254-255
profiles, 261
RSS feeds, 138
slideshows, 261
subscription links, 261
syndicating
Atom syndication, 268
comment feeds, 269
templates
changing, 256
choosing, 253
text, adding to, 261
video, adding to posts, 264
YouTube video
adding to, 397-398
linking to, 396
Bluetooth, Android operating
system, 558
body text searches, 83
Book Search (Google). See
Google Book Search
book: operator, 668
Bookmark button (Google
Toolbar), 60
bphonebook: operator, 668
brightness (photos), adjusting, 360-361
Brin, Sergey, 11
browsers (web)
Firefox, Google
extensions, 25
Google buttons, adding to, 65
Google Chrome, 675-677
browsing
blog feeds in Google
Reader, 339
Google Groups, 232-233
YouTube, 381
BSD (Berkeley Software
Distribution) UNIX, 180
bulk items (Google Base),
uploading, 135-136
bulleted lists, adding to Google
Presentations, 314
businesses, Google Maps
adding to, 427
searches via, 425-427
submitting addresses to, 136
viewing via, 426
Buy Now button (Google
Checkout), 513-515
buying/selling. See Google Base;
Google Checkout
C
Cached pages link (search
results pages), 73
calculator feature (Google), 181
advanced calculation
functions, 182-183
basic calculation functions, 182
math/science constants, 184-186
multiple calculation operations, 182
nesting equations, 182
trigonometric functions, 183-184
units of measure, converting, 186-187
Calendar, 322
advertising in, 323-324
cell phones, viewing on, 537
company events, 485
configuring, 324
Create Event link, 329
creating, 325
events
adding to websites, 334
adding, 327-330
Gmail additions, 330
invitations to, 333
Quick Add feature, 329
receiving as mobile
phone notifications, 332
syncing with Outlook, 331
gadget API, 641
HTML, exporting information to, 327
iCal, exporting information to, 327
iPhone, 548
multiple calendars, 324-326
views
Agenda view, 325
customizing, 326
multiple calendars, 326
via other calendar applications, 327
XML, exporting information to, 327
cameras (web), uploading
YouTube video from, 401
capitalization (text)
searches, 76
Caption slides (Google
Presentations), 310
carets (^), exponent operator, 183
categorizing blog postings
in Google Reader, 337
cc (carbon copy), 199
cell phones
Android operating system, 558-559
blogs, reading feeds on
iPhone, 553
Calendar events, receiving on, 332
Google marketing strategies, 560
Google Mobile
creating blog posts on, 537-538
Gmail in, 535-536
Google Calendars in, 537
Google Maps in, 531-534
Google News in, 535
joining, 530
More menu, 538
navigating home page, 530
phone requirements, 530
text messages, 539-540
Google Mobile News, 479
iPhone
default Google applications, 542
displaying driving directions, 546
downloading Google
applications, 542
Gmail, 543
Google Calendar, 548
Google Docs, 549-551
Google Maps, 545
Google News, 552
Google Notebook, 552
Google Reader, 553
Google Talk, 551
Google Web Search, 546
iGoogle page, 554
IM, 551
Picasa Web Albums, 553
reading blog feeds on, 553-554
YouTube, 555
Mobile Sitemaps, 566
number searches, 171
photos, viewing on, 374
Product Search for
Mobile, 26
YouTube video
uploading, 402-403
viewing, 395
cell ranges (Google
Spreadsheets), 298-299
Change Background dialog (Google Presentations), 312
charts
Google Finance, 487
Google Presentations,
adding to, 315
Google Spreadsheets, 303
chats (online)
Gmail, 226-227
Google Talk, 222-225
iGoogle, 225
Lively
avatar animotions, 247
browsing virtual rooms, 244
client downloads, 244
Create New Room pane, 249-250
designing avatars, 246
Furniture & Things pane, 250
logins, 244
My Avatar pane, 246
viewing conversations in
text view, 247
viewing user profiles, 248
whisper feature, 248
Checkout (Google). See
Google Checkout
children, filtering search content for, 90-91
choose operator, 183
Chose Slide Layout dialog
(Google Presentations), 311
Chrome (Google). See
Google Chrome
Clear button, 357
clipping web content via
Google Toolbar, 100
cloaking web pages, 578
Closed Collaboration
option (Google Knol), 119
CNET news website, 84
Code (Google). See Google Code
code searches (Google), 25
code swapping web pages, 578
collaboration
Google Presentations, 318
Google Sites, 525
Google Spreadsheets, 306
Collage button, 358
color, personalizing in Blogger, 256-257
columns (Google
Spreadsheets),
inserting/deleting, 298
comments
blogs
limiting, 266
moderating, 267
spam, 267
syndicating feeds, 269
YouTube, 386
common words in searches, 78
communities (online), Lively by Google, 27
company/security pages (Google Finance)
Blog Posts section, 484
Events section, 485
Financials section, 485
Key Metrics section, 483
Key Stats & Ratios section, 485
More Resources section, 485
Officers and Directors section, 485
Recent Stories section, 484
Related Companies section, 484
Stock Chart section, 484
Summary section, 485
Comprehensive alerts, 103
condensing notes in Google Notebook, 98
configuring
Calendar, 324
Google Chrome, 674
Google Earth view options, 453-455
Google Toolbar, 58
search preferences, 89
contacts
Gmail
adding, 210-211
groups, 212-213
searches, 212
sending messages to, 213-214
viewing, 212
Google Talk, adding to, 223
content filtering searches, 90-91, 350
contextual targeting, 591
conversations (Gmail), 192, 196
converting units of measure, 186-187
copying slide formats (Google
Presentations), 311
copyrighted image
searches, 351-353
Core Gadgets API, 641
cos operator, 183
cosecant operator, 183
cosh operator, 184
cosine operator, 183
cotangent operator, 183
CPC (cost per click), 123, 585
CPM (cost-per-thousand
-impressions), AdWords, 585
Crawl Stats page
(Webmaster tools), 618
Create a Blog link
(Blogger), 252
Create Event link
(Calendar), 329
Create New Room pane
(Lively), 249-250
Create New Site page
(Google Sites), 520
Crop button, 363
cropping pictures, 363
csc operator, 183
CSS (Cascading Style
Sheets), web page tags, 573
currency, 187
custom maps in My Maps
(Google Maps), 430, 433-434
custom search engines
AdSense ads, adding to, 613
websites, adding to, 610-613
customizing
backgrounds, Google Presentation themes, 312-313
blogs
adding page elements, 258-262
changing templates, 256
personalizing color, 256-257
personalizing fonts, 256-257
Calendar views, 326
Google Alerts, 104
Google News, 471-472
Google Toolbar, 63
iGoogle
gadgets, 32-33
themes, 35
placemarks (Google
Earth), 460-461
Search page (Google
Mobile), 538
YouTube video player, 397
D
Dashboard
Blogger, posting from, 262
Google Analytics, 622-623
Webmaster tools, 616
Dashboard Widgets (Mac), 25
data units of measure, 187
deep web searches, 19-20, 160-161
definition searches
Google Glossary, 174
Google Sets, 175
what is search, 173-174
Delete Slide link (Google
Presentations), 311
deleting
columns from Google
Spreadsheets, 298
copyrighted images, 351
Gmail messages, 201
Google Alerts, 105
labels from Gmail, 207
notes from Google
Notebook, 101
rows from Google
Spreadsheets, 298
websites from Google
Index, 565
YouTube video from
Favorites list, 388
Desktop (Google). See
Google Desktop
Diagnostics link
(Webmaster tools), 617
directions (driving)
cell phones, displaying on, 534
Google Earth, 457-459
Google Maps
changing routes, 424
faulty directions, 424-425
following, 422
multiple-stop directions, 422
printing directions, 424
turn-by-turn directions, 421-422
iPhone, displaying on, 546
directories
Best of the Web website, 110
Google Directory, 108
browsing categories in, 114
category searches, 115
development of, 110-111
Google Web Search versus, 112
listing searches, 113
navigating, 113-115
PageRanks in, 111-112
web page submissions to, 111
Open Directory Project, 110
search engines versus, 108-110
Yahoo! Directory, 110
Discussion Groups (Google Groups), 491-493
Discussions section (company
/security pages), 484, 491
division (/) operator, 182
Docs (Google). See Google Docs
Doctorow, Cory, Google
Book Search, 155
doctors, finding, 500
document servers, 17
domain searches, 82
doorway pages, 577
downloading
Google Chrome, 674
Google Desktop, 43
web files via Google
Chrome, 677
YouTube video
iPod, 395
PC, 393-395
driving directions
cell phones, displaying on, 534
Google Earth, 457-459
Google Maps
changing routes, 424
faulty directions, 424-425
following, 422
multiple-stop directions, 422
printing directions, 424
turn-by-turn directions, 421-422
iPhone, displaying on, 546
Duplicate Slide link
(Google Presentations), 311
E
earnings per share (financial
metrics), 486
Earth (Google). See Google Earth
eBay, Google Checkout, 508
Edit tab (Google
Spreadsheets), 296
editing
Google Alerts, 104
Google Docs documents, 289-290
Google Knol articles, 119
Google Spreadsheets data, 298
posts (blogs), 266
web pages, 522-523
electricity, 187
ellipses (…) operator, 84
email, 191
addresses, adding to Google Presentations, 314
contacts
adding, 211
exporting to Gmail, 211
importing to Gmail, 194
adding contacts, 210-211
archiving messages, 207
attachments, 199-200
calendar events, adding
to Calendar, 330
cc/bcc, 199
cell phones, sending/receiving on, 535-536
chats, 226-227
composing messages, 198-199
contact groups, 212-213
deleting messages, 201
exporting contacts, 194
filtering incoming messages, 207-209
iGoogle, 219
inbox page, 194
inbox searches, 202-205
iPhone, 542-543
importing contacts, 211
message labels, 205
reading messages in
another program, 215-216
replying to messages, 197
retrieving messages from
POP accounts, 214
“searching not sorting”
concept, 192-193
sending Google Alerts to
inbox, 104
sending messages, 199, 213-214
signatures, 218
spam, 209
Switching to Gmail feature, 194
unique features of, 192
vacation mode, 218
viewing contacts, 212
virus scanning, 209
Google Alerts as plain
-text messages, 104
Google Maps, 420
messages
forwarding to other
accounts, 217
reading in another program, 215-216
Outlook search bar
(Google Desktop), 48
photos, 368
POP accounts, retrieving
email from, 214
“searching not sorting”
concept, 192-193
sending, 199
Switching to Gmail
feature (Google), 194
YouTube video, sharing, 391-392
embedding
maps on websites, 433
YouTube video in web
pages, 397
Enhanced Image Search
tool (Webmaster tools), 620
events (Calendar)
adding, 327-328
Gmail, 330
Quick Add feature, 329
company events, 485
invitations to, 333
mobile phone notifications,
receiving, 332
Outlook, syncing with, 331
websites, adding to, 334
Events section
(company/security
pages), 485
exact phrase searches, 79
Excel documents, exporting
to Google
Spreadsheets, 294
exclamation points (!), factorial
operator, 183
excluding words from
searches, 78
experimental searches, 25
explicit subject matter,
YouTube video, 386
exponent operators, 183
exporting
Calendar information, 327
email contacts to Gmail, 211
Google Docs documents
to Word, 284
Google Notebook notebooks, 101
Google presentations to
PowerPoint format, 309
Google Spreadsheets to
Excel, 294
medical report to Google
Health, 498
photos (Picasa), 365
Word documents to
Google Doc, 281-282
F
F P/E (forward price/
earnings ratio), financial
metrics, 486
Facebook versus
OpenSocial API, 654
fact searches, 176-177
factorial (!) operator, 183
fair use ruling, Google
Image Search, 352-353
Favorites list (YouTube), 388
feeds
blogs, 261
browsing in Google Reader, 339
deleting subscriptions in Google
Reader, 341
importing to Google
Reader, 340
reading on iPhone, 553
renaming subscriptions
in Google Reader, 341
searching in Google
Reader, 339
subscribing to in Google
Reader, 338-340
Google News feeds, reading, 477
RSS feeds
AdSense for Feeds, 592
NewsGator, 650
web page SEO, 573
site feeds (page elements), 268, 599
fewer results searches
(&num=x URL
parameter), 88
File button (Google
Spreadsheets), 296
file extension searches, 81
filtering
image searches, 350
incoming mail (Gmail), 207-209
search content, 90-91
financial metrics
52-week high/low, 486
average volume, 485
beta, 487
earnings per share, 486
F P/E (forward price/earnings ratio), 486
market capitalization, 486
net income (profit, earnings), 486
net profit margin, 486
operating income, 486
operating margin, 486
P/E (price/earnings ratio), 486
return on average assets, 487
return on average equity
(return on equity), 487
revenue, 486
trading volume, 485
financial searches
Google Finance
charts, 487
company/security pages, 483-485
Discussion Groups, 491-493
financial metrics, 485-487
graphs, 487
Market Summary
section, 482
navigating, 482-483
portfolio tracking, 488-490
Portfolios section, 482
profile creation, 493
Recent Quotes section, 482
Sector Summary section, 482
Stock Screener feature, 490-491
Top Stories section, 482
Trends section, 482
quotes, 482
stocks, company/
security pages (Google Finance), 483-485
Financials section (company/
security pages), 485
Find button (Google
Toolbar), 61
finding. See searches
FindIt @ link, 166
Firefox web browser,
Google extensions, 25
Flight Simulator mode
(Google Earth), 461-463
flight status, tracking, 178
Flixter application
(OpenSocial API), 650
fonts (text), personalizing
in Blogger, 256-257
foreign languages
Google News, changing in, 473
Preferences page (Google),
selecting in, 89
searches in, 90
Form tab (Google
Spreadsheets), 296
formatting
Google Alerts, 104
Google Spreadsheet data, 299-300
text
Google Docs documents, 284-285
Google Notebook notes, 99
Google Presentations, 314
web pages
Google Sites, 524-525
SEO, 570
formulas in Google
Spreadsheets, 300-301
Formulas tab (Google
Spreadsheets), 296
forwarding Gmail messages, 198, 217
FotoFlexer application
(OpenSocial API), 650
Free Web Search (Google).
See Google Free Web
Search
FTC (Federal Trade
Commission) website, 173
full-screen mode
Google Earth, 455
YouTube, 385
function buttons (Picasa), 357-358
functions in Google
Spreadsheets, 302
Furniture & Things pane
(Lively), 250
G
G-Mapper website, 566
gadgets
API extensions, 641
code, writing, 644-645
Core Gadgets API, 641
defining, 640
Desktop Gadgets API, 641
GGE, 642-646
Google Desktop sidebar
adding to, 52
moving in, 54
removing from, 53
viewing in, 53
Google Gadget Directory
website, 640
Google Spreadsheets, 305
Google support for, 640
HTML, 640
iGoogle
adding to, 31-32
creating for, 37-38
customizing in, 32-33
rearranging in, 34
removing from, 33
JavaScript, 640
publishing, 643
web pages adding to via
Google Sites, 522
widgets versus, 54
Gears (Google), 290, 306, 656-657
application development, 659
application support for, 660
audience for, 660
gears_init.js source files, 658
Google Chrome, 679
initializing, 658
installing, 658
web resources, 660
Generate robots.txt tool
(Webmaster tools), 620-621
GGE (Google Gadget
Editor)
gadgets
creating, 645-646
publishing, 643
writing code for, 644-645
navigating, 642
Gift CD button, 369
Gmail, 191
account signup, 194
calendar events, adding to Calendar, 330
cell phones,
sending/receiving on, 535-536
chats, starting, 226-227
contacts
adding, 210-211
groups, 212-213
searches, 212
sending messages to, 213-214
viewing, 212
Google Alerts, sending to
inbox, 104
iGoogle, 219
inbox, 194
advanced searches, 203-205
basic searches, 202
search options, 202-203
iPhone, 542-543
messages
adding attachments, 199-200
archiving, 207
cc/bcc, 199
composing, 198-199
deleting, 201
filtering incoming mail, 207-209
labels, 205
opening attachments, 200
reading in another program, 215-216
reading, 195
replying to, 197
saving attachments, 200
scanning attachments
for viruses, 209
sending, 199
signatures, 218
starring, 205
viewing attachments, 200
POP accounts, retrieving
email from, 214
“searching not sorting”
concept, 192-193
spam, blocking, 209
Switching to Gmail feature, 194
unique features of, 192
vacation mode, 218
Gmail button (Google
Toolbar), 59
GOOG-411 (Google
Mobile), 540, 555
Advanced Search page, 85-87
browsers, adding buttons to, 65
calculator feature, 181
advanced calculation
functions, 182-183
basic calculation
functions, 182
converting units of measure, 186-187
math/science constants, 184-186
multiple calculation
operations, 182
nesting equations, 182
trigonometric functions, 183-184
default Internet Explorer
search engine, setting
as, 65
Gadget Directory website, 640
gadget support, 640
Google, Inc.
advertising revenues, 15
business model, 10-11
history of, 11-14
mission statement, 10
profits chart, 14
public offering, 13
publishing community
versus, 153-156
revenues chart, 14
stock prices, 13
world headquarters
(Googleplex), 16
hardware development, 560
home page
entering search queries, 71
I’m Feeling Lucky button, 71
navigating, 70
original home page, 13
mobile technology marketing
strategies, 560
Preferences page
configuring search preferences, 89
displaying more results
per page, 92
language selection, 89
opening new results
windows, 92
saving search preferences, 89
search boxes, adding to
Adsense ads, 597-599
search results pages
Cached pages link, 73
extending searches, 75
Note This link, 75
omitted results, 74
OneBox specialized
results, 73
Other relevant pages
link, 73
page excerpts, 73
page title links, 73
related searches, 73
Search Within Results
link, 76
Similar pages link, 73
size (web pages), 73
specialized searches
links, 72
sponsored links, 73
statistics bar, 72
URL, 73
viewing results, 71
Switching to Gmail feature, 194
Universal Search, 73-74
Web 2.0, 636-637
website directory, 663-665
Google Alerts, 102
Blog alerts, 103
Comprehensive alerts, 103
customizing, 104
deleting, 105
editing, 104
Gmail inbox, sending to, 104
Group alerts, 103
HTML formatting, turning off, 104
News alerts, 103
plain-text email messages, 104
subscribing to, 103
Web alerts, 103
Google Analytics, 621
account creation, 622
Dashboard, 622-623
reports of, 624
Google App Engine, 635
attributes, 131
items
bulk uploads, 135-136
searches, 131
selling, 133-135
labels, 131
overview, 130-131
Google Blog Search, 138
Blogger Blog Search page, 140
Google Blog Search page, 140
listing blogs via, 139
searches, 140
advanced searches, 142-144
evaluating results from, 141
fine-tuning, 142
subscribing to search results, 144
Google bombing, 577
Google Book Search, 148
additional information,
finding via, 152
advanced searches, 149
Andrews, Paul, 154
content, viewing, 151
Doctorow, Cory, 155
Library Project, 147
Partner Program, 146
advantages of, 508
API, 514
Buy Now button, 513-515
buying items
account setup, 509
adding items to shopping
cart, 509-510
managing account, 510
reviewing purchases, 510
security, 511
eBay auctions, 508
profitability, 507
selling items, 511
account setup, 512
collecting payments, 516
evaluating payment services, 513-514
fee structure, 512
Google AdWords integration, 513
seller protection policy, 517
withdrawing funds, 516
shopping cart integration, 513
typical transaction example, 504-506
Google Chrome, 672
Basics tab, 674
browsing via
Omnibox searches, 676
tabbed browsing, 677
configuring, 674
downloading, 674
Google Docs operation in, 673
Google Gears in, 679
Incognito mode, 677
installing, 674
Minor Tweaks tab, 675
Under the Hood tab, 675
web files, downloading, 677
web-based applications,
running, 678-679
developer tools, 628-634
searches, 25
Google Desktop, 42
Desktop sidebar, 51
adding gadgets to, 52
displaying, 52
moving gadgets in, 54
removing gadgets from, 53
viewing gadgets in, 53
Desktop Window, 51
downloading, 43
hard disk searches
advanced searches, 46
basic searches, 44
filtering results of, 46
network searches, 49-50
options for, 46
viewing results of, 45
Outlook search bar
(Microsoft), 48
Timeline view, 47
web searches, 51
Google Directory, 108
categories
browsing, 114
searches within, 115
development of, 110-111
Google Web Search versus, 112
listing searches, 113
navigating, 113-115
PageRanks in, 111-112
web page submissions to, 111
benefits of, 276
documents
creating, 280
editing, 289-290
entering text, 284
exporting to Word, 284
formatting text in, 284-285
importing Word documents, 281-282
inserting images into, 286
inserting links into, 285
inserting tables into, 286
“locked” documents, 289
posting to blogs, 290
printing, 288
publishing, 289
saving, 283
sharing, 288
spell-checking text, 287
templates, 280
file synchronization, 290
folders, creating, 279
Google Chrome, running in, 673
Google Gears, 290
Google Spreadsheets Data
gadget API, 641
iPhone, 549-551
navigating, 279
privacy, 277
reasons for using, 277-278
security, 277
working offline, 290
workspace, navigating, 282-283
Google Earth. See also Google Maps; Google Sky
3D buildings option, 450
3D terrain option, 452-453
Add a Placemark button, 460
custom placemarks, 460-461
default view, 446
driving directions, 457-459
Flight Simulator mode, 461-463
interface of, 442
layers, 459
location searches, 456-457
navigating
keyboards, 445
mouse, 444
onscreen controls, 443-444
New Placemark dialog, 461
Pan and Zoom navigation
mode, 444
placemarks, 450
Play Tour button, 459
POI (points of interest), 459
versions of, 442
views
full-screen mode, 455
latitude/longitude grid, 455
Overview map, 455
printing, 456
saving, 456
setting preferences, 453-454
Google Finance
charts, 487
company/security pages
Blog Posts section, 484
Events section, 485
Financials section, 485
Key Metrics section, 483
Key Stats & Ratios section, 485
More Resources section, 485
Officers and Directors
section, 485
Recent Stories section, 484
Related Companies section, 484
Stock Chart section, 484
Summary section, 485
Discussion Groups
finding discussions, 491
rating messages, 492
reading messages, 492
replying to messages, 493
starting new discussions, 493
financial metrics
52-week high/low, 486
average volume, 485
beta, 487
earnings per share, 486
F P/E (forward
price/earnings
ratio), 486
market capitalization, 486
net income (profit, earnings), 486
net profit margin, 486
operating income, 486
operating margin, 486
P/E (price/earnings ratio), 486
return on average assets, 487
return on average equity
(return on equity), 487
revenue, 486
trading volume, 485
gadget API, 641
graphs, 487
Market Summary section, 482
navigating, 482-483
portfolio tracking, 488-490
Portfolios section, 482
profile creation, 493
Recent Quotes section, 482
Sector Summary section, 482
Stock Screener feature, 490-491
Top Stories section, 482
Trends section, 482
Google Free Web Search, 608-610
Google Gadgets
API extensions, 641
Core Gadgets API, 641
Desktop Gadgets API, 641
gadgets
GGE, 642-646
publishing, 643
writing code for, 644-645
Google Gears. See Gears
(Google)
Google Glossary, 174
Google Groups
alerts, 103
browsing, 232-233
Discussion Groups
(Google Finance), 491-493
groups
creating, 240
managing, 241
sending invitations, 241
home page, 236
message threads, starting, 238
messages, reading, 236
posting to, 238
searches, 231-235
subscribing to, 238
unsubscribing from, 238
Usenet newsgroups, 230
viewing, 236
Google Health, 495
doctor searches, 500
hospital searches, 500
medical histories, viewing, 498
privacy, 501
profiles
adding information to, 497
creating, 496
importing medical
records to, 498
Read About Health Topics
link, 499
security, 501
Google Image Search
Advanced Image Search page, 346-347
basic searches, 346
copyrighted images
deleting from searches, 351
fair use ruling, 352-353
lawsuits, 352-353
search results
filtering, 350
removing images from, 351
saving, 350
viewing, 348-349
Google Sitemaps, 565-568
websites
removing from, 565
sitemap submissions to, 565
submitting to, 564
articles
editing, 119
rating, 117
writing, 117-118
Closed Collaboration
option, 119
Moderated Collaboration
option, 119
Publish button, 118
Revisions tab, 119
searches in, 116-117
Google Labs, 24
accessible searches (visually
impaired), 25
Dashboard Widgets for
Mac, 25
experimental searches, 25
Firefox extensions, 25
Google code searches, 25
Google Mars, 26
Google Ride Finder, 26
Google Suggest, 26
Google Trends, 27
Lively by Google, 27
Product Search for
Mobile, 26
Google Maps. See also
Google Earth; Google Mars; Google Ride Finder;
Google Sky
animated maps, 437
basic maps, creating, 435-436
businesses
adding to, 427
searches, 425
submitting location data, 136
viewing, 426
cell phones, 531
displaying driving directions
on, 534
displaying location maps on, 532
displaying satellite maps on, 533
displaying traffic
information on, 533
finding local businesses, 534
driving directions
changing routes, 424
faulty directions, 424-425
following, 422
multiple-stop directions, 422
printing, 424
turn-by-turn directions, 421-422
emailing maps, 420
gadget API, 641
info balloons, adding, 437
linking to maps, 420
live traffic conditions, 419
map controls, adding, 436
markers, adding, 437-438
mashups, 429
Google Maps API, 435-438
web searches, 439
My Maps
embedding maps on
websites, 433
navigating, 411-413
photos, mapping, 371-372
printing maps, 420
satellite images
aerial views, 414-415
street view photos, 417-418
searches
addresses, 408-409
landmarks, 410
web searches, 411
sharing maps, 420
Street View button, 417-418
terrain maps, viewing, 416
Google Mars, 26. See also
Google Maps
Google Mobile
blog posts, creating on, 537-538
Gmail, 535-536
Google Calendars in, 537
Google Maps in, 531
displaying driving locations, 534
displaying location
maps, 532
displaying satellite maps, 533
displaying traffic information, 533
finding local businesses, 534
Google Mobile News, 479
Google News in, 535
home page, navigating, 530
joining, 530
More menu, 538
phone requirements, 530
text messages, 539-540
Google News
accessing, 468
Advanced News Search
link, 473-474, 477
all-image view, 468
all-text view, 468
articles
archive searches, 475-477
international news, 470
reading in, 470
searches, 473-477
cell phones, reading on, 535
customizing, 471-472
default view, 468
feeds, reading, 477
Google Mobile News, 479
iPhone, 552
languages, changing, 473
navigating, 470
News Archive Search link, 475
sections of, 470
Google News button
(Google Toolbar), 59
Google Notebook
iPhone, 552
managing, 100-101
notebooks
adding sections to, 100
creating, 99
deleting sections from, 101
deleting, 101
exporting, 101
moving sections in, 101
organizing, 100
public web pages, 101
renaming, 100
sharing, 101
notes
adding web links, 99
adding, 99
condensing, 98
deleting, 101
formatting text, 99
moving between sections, 101
printing, 100-101
viewing web links, 99
searches, 99
web content in, 100
Google Notebook button
(Google Toolbar), 60
Google Page Creator. See
Google Sites
Google Presentations
accessing, 308
bulleted lists, adding to, 314
Change Background dialog, 312
charts, adding to, 315
collaboration function, 318
email addresses, adding to, 314
handouts, printing, 316
images, adding to, 315
incremental reveals, 316
presentations
creating, 308
exporting to PowerPoint
presentations, 309
importing PowerPoint
presentations to, 308-309
live presentations, 318
online presentations, 319-320
saving, 308
slides
adding to presentations, 311
animation in, 316
Blank slides, 310
Caption slides, 310
Chose Slide Layout dialog, 311
Delete Slide link, 311
Duplicate Slide link, 311
Text slides, 310
Title slides, 310
Two Column slides, 310
speaker notes, printing, 318
text
adding to, 314
formatting in, 314
themes, 311
choosing, 312
custom backgrounds, 312-313
video, adding to, 316
web addresses, adding to, 314
web page links, adding to, 314
workspace, navigating, 309-310
Google Product Search
functions, 122
main page, 123
searches
advanced searches, 125-127
basic searches, 123
best bargains, 129
price comparisons via, 124
results, 123-124
store inventories, uploading, 136
Google Q&A, 177
Google Reader
blog feeds
browsing, 339
deleting subscriptions, 341
importing, 340
renaming subscriptions, 341
searches, 339
subscribing to, 338-340
blog postings
categorizing, 337
emailing, 337
reading, 336
sharing, 338
iPhone, 553
Google Ride Finder, 26. See also
Google Maps
Google Scholar, 158
advanced searches
Advanced Search page, 165-166
operators, 164
content
adding to, 167
identifying, 159
deep web searches, 160-161
library access, 167
library links, 166
non-public information, 159-160
print-only content, 160
publishers and, 167
results, 161
listing information, 163
types of, 162-163
uses for, 163
Scholar Preferences page, 166
searches, 164
websites, adding to, 166
Google Search button,
adding to browsers, 65
Google Sitemaps, 565-568
collaborating in, 525
templates, 524-525
URL format in, 520
web pages
adding content to, 522-523
adding to websites, 523
creating, 520
editing, 522-523
formatting, 524-525
saving changes to, 523
websites
adding web pages to, 523
creating multiple sites, 524
Google Sky, 463. See also
Google Earth
collaboration function, 306
Edit tab, 296
File button, 296
Form tab, 296
Formulas tab, 296
functionality of, expanding, 305
gadgets, 305
Google Gears, 306
Print button, 296
Revisions tab, 296
Sort tab, 296
spreadsheets
accessing, 294
adding sheets to, 296
cell ranges, 298-299
charting data, 303
creating, 294
deleting columns, 298
deleting rows, 298
editing data, 298
entering data, 297
entering formulas, 300-301
entering functions, 302
exporting to Excel, 294
formatting data, 299-300
inserting columns, 298
inserting rows, 298
printing, 305
saving, 294
sorting data, 299
working offline, 306
workspace, navigating, 295
Google Suggest, 26
blocking users, 223
contacts, adding, 223
iPhone, 551
online status, changing, 225
saving chat histories, 224
sending files via, 224
text-based chats, 222
voice-based chats, 225
buttons
Access Google Account
Features button, 63
Adjust Toolbar Options
button, 63
AutoFill button, 61-62
AutoLink button, 63
Bookmark button, 60
Find button, 61
Gmail button, 59
Google News button, 59
Google Notebook button, 60
“more buttons” button, 63
Pop-Up Blocker button, 60
removing from, 64
SpellCheck button, 61
configuring, 58
customizing, 63
installing, 58
search boxes, 59
web content, clipping, 100
Google Trends, 27
Google Video, 403
Google washing, 577
Google Web Search
Google Directory versus, 112
iPhone, 546
Google.com button, adding
to browsers, 65
Googleating, 577
GoogleBot, 18-19
Googlepedia: The Blog
website, 27
googol (mathematical
term), 12
government information
searches. See
U.S. Government Search
graphics
blogs, adding to, 261
Google Docs documents, inserting into, 286
Google Presentations, adding to, 315
graphs (Google Finance), 487
Group alerts, 103
group: operator, 234
groups: operator, 668
GSiteCrawler website, 566
Gsitemap website, 566
H
handouts (Google
Presentations), printing, 316
hard disk searches via
Google Desktop
advanced searches, 46
basic searches, 44
filtering results of, 46
network searches, 49-50
options for, 46
viewing results of, 45
has:attachment operator, 204, 668
headers, adding to blogs, 261
heading tags (HTML), web
pages, 569-570, 573
health and well-being. See
Google Health
hidden text in web pages, 575
highlighted keyword
searches, 85
Hold button, 357
home pages
I’m Feeling Lucky button, 71
navigating, 70
searches, entering
queries, 71
Google Groups, 236
personalized home pages.
See iGoogle
Usenet newsgroup, 236
hospitals, finding, 500
hosts (blogs), changing, 271-272
HTC Dream (Android operating system), 558-559
HTML (Hypertext Markup
Language)
blogs, adding to, 261
Calendar information,
exporting to, 327
gadgets, 640
Google Alerts, turning
formating off in, 104
web pages
designs to avoid, 576
hyperbolic cosine operator, 184
hyperbolic functions (calculator
feature), 184
hyberbolic sine operator, 184
hyperbolic tangent operator, 184
I
I’m Feeling Lucky button
(Google home page), 71
iCal, exporting Calendar
information to, 327
chatting, 225
gadgets
adding, 31-32
creating, 37-38
customizing, 32-33
rearranging, 34
removing, 33
Gmail in, 219
RSS feeds, adding, 32
tabs, adding, 34
themes, 35
viewing, 30
iGoogle page (iPhone), 554
iLike application
(OpenSocial API), 650
Gmail, 226-227
Google Talk
adding contacts, 223
blocking users, 223
changing online status, 225
iPhone, 551
saving chat histories, 224
text-based chats, 222
voice-based chats, 225
iGoogle, 225
Lively
avatar animotions, 247
browsing virtual rooms, 244
client downloads, 244
Create New Room pane, 249-250
designing avatars, 246
Furniture & Things pane, 250
logins, 244
My Avatar pane, 246
viewing conversations in
text view, 247
viewing user profiles, 248
whisper feature, 248
images
all-image view (Google
News), 468
blogs, adding to, 261-263
Enhanced Image Search tool (Webmaster tools), 620
FotoFlexer application, 650
Google Docs documents,
inserting into, 286
Google Image Search
Advanced Image Search
page, 346-347
basic searches, 346
copyrighted images, 351-353
fair use ruling, 352-353
filtering search results, 350
removing images from
search results, 351
saving search results, 350
viewing search results, 348-349
Google Presentations,
adding to, 315
Picasa web albums
iPhone, 553
mapping images, 371-372
sharing images, 373
uploading to, 370
viewing images on cell phones, 374
printing, 350
RockYou application, 650-651
searches
advanced searches, 346-347
basic searches, 346
copyrighted image lawsuits, 352-353
deleting copyrighted
images, 351
fair use ruling, 352-353
filtering results, 350
removing images from, 351
saving results, 350
viewing results of, 348-349
Slide application, 650
web pages
adding to via Google
Sites, 522
designs to avoid, 576
SEO, 571
importing
blog feeds to Google
Reader, 340
email contacts to Gmail, 194, 211
medical records into
Google Health, 498
PowerPoint presentations to Google Presentations, 308-309
Word documents to
Google Doc, 281-282
inblogtitle: operator, 142, 668
inbound links (websites),
increasing, 569
inbox searches (Gmail), 202-205
Incognito mode (Google
Chrome), 677
incoming mail (Gmail), filtering, 207-209
incremental reveals
(Google Presentations), 316
Index (Google). See Google Index
index servers, 17
Index Stats page
(Webmaster tools), 618
indexes (Google Desktop), 43, 48
info balloons, adding to
map mashups (Google
Maps), 437
inpostauthor: operator, 142, 668
inposttitle: operator, 142, 668
instant messaging. See
IM (instant messaging)
international news, reading
via Google News, 470
Internet Explorer, Google
as default search engine in, 65
inverse cosecant operator, 184
inverse cosine operator, 184
inverse cotangent operator, 184
inverse secant operator, 184
inverse sine operator, 184
inverse tangent operator, 184
inverse trigonometric functions
(calculator feature), 183-184
invitations
Calendar events, 333
Google Groups, sending via, 241
newsgroups, sending via, 241
iPhone
Android operating system, 558-559
blog feeds, reading on, 553
driving directions, displaying, 546
Gmail, 542-543
GOOG-411 (Google
Mobile), 555
Google applications,
downloading, 542
Google Calendar, 548
Google Docs, 549-551
Google News, 552
Google Notebook, 552
Google Reader, 553
Google Talk, 551
Google Web Search, 546
iGoogle page, 554
IM, 551
Picasa Web Albums, 553
YouTube, 555
iPod, downloading
YouTube video to, 395
J - K
JavaScript
gadgets, 640
page elements, 261
web page designs to
avoid, 576
Key Metrics section (company/
security pages), 483
Key Stats & Ratios section
(company/security
pages), 485
Flight Simulator mode
commands (Google
Earth), 463
Google Earth navigation, 445
keywords
PPC advertising, 582
stuffing, 577
web pages
designs to avoid, 575
SEO, 570
kids, filtering search content for, 90-91
Knol (Google). See Google Knol
L
labels
Gmail messages
adding, 205
deleting, 207
Google Base, 131
Labs (Google). See Google Labs
landmarks, Google Map
searches, 410
languages
Google News, changing in, 473
Preferences page (Google),
selecting in, 89
searches in, 90
Last.fm My Favorite Music
application (OpenSocial
API), 650
latitude/longitude grid
(Google Earth), 455
layers (Google Earth), 459
less than symbol (<)
<ALT> tags, web page
SEO, 571
<META> tags
stuffing, 577
web page SEO, 571-572
<TITLE> tags, web page SEO, 572
lg operator, 184
library links (Google
Scholar), 166
limiting comments (blogs), 266
lines/shapes, drawing on
custom maps (Google Maps), 432
link bombing, 577
link lists (blogs), 261
blogs, adding to, 263
Google Docs documents,
inserting into, 285
Google Maps, 420
inbound links (websites),
increasing, 569
link farms, 578
outbound links, web page
designs to avoid, 576
specific page link
searches, 84
text searches, 83
web pages
adding to via Google
Sites, 522
matching to queries, 21
outbound links, 576
SEO (search engine optimization), 571
websites
increasing inbound links, 569
traffic analysis, 618
YouTube video, 396
Linux Google search, 180
lists (blogs), 261
live presentations (Google
Presentations), 318
Lively, 27
avatars
animotions, 247
designing, 246
My Avatar pane, 246
client downloads, 244
logins, 244
text view, viewing conversations in, 247
user profiles, viewing, 248
virtual rooms
browsing, 244
Create New Room pane, 249-250
Furniture & Things pane, 250
whisper feature, 248
ln operator, 184
local businesses, finding
via cell phones, 534
location maps, displaying
on cell phones, 532
location searches (Google
Earth), 456-457
location: operator, 668
“locked” Google Docs documents, 289
log operator, 184
logarithm base 2 operator, 184
logarithm base 10 operator, 184
logarithm base e operator, 184
logarithmic functions (calculator
feature), 184
logos (blogs), 261
Look Control (Google Earth), 444
M
Mac, Dashboard Widgets, 25
machine: operator, 669
Manage Site Verification
tool (Webmaster tools), 620
managing
blogs
comment spam, 267
controlling access, 267-268
editing posts, 266
limiting comments, 266
moderating comments, 267
notebooks (Google
Notebook), 100-101
map controls (Google Maps
API), 436
Google Maps, 408. See also Google Mars; Google Ride Finder; Google Sky
adding businesses to, 427
address searches, 408-409
aerial views, 414-415
animated maps, 437
basic maps, 435-436
business searches, 425
driving directions, 421-425
emailing maps, 420
info balloons, 437
landmark searches, 410
linking to maps, 420
live traffic conditions, 419
map controls, 436
markers, 437-438
navigating, 411-413
printing maps, 420
satellite images, 414-418
sharing maps, 420
street view photos, 417-418
terrain maps, 416
web searches, 411
location maps, displaying
on cell phones, 532
satellite maps, displaying
on cell phones, 533
market capitalization
(financial metrics), 486
Market Summary section
(Google Finance), 482
Mars (Google), 26. See also
Maps (Google)
mashups (maps), 429
custom maps
collaborting on, 434
sharing, 433
Google Maps
animated maps, 437
basic maps, 435-436
info balloons, 437
map controls, 436
markers, 437-438
web searches, 439
matching web pages to
queries, 20
mathematical constant
searches, 184-186
mathematics, units of
measure conversions, 187
medical records, exporting
to Google Health, 498
medicine. See Google Health
merchant reviews (Google), 127-129
messages
Gmail
adding attachments, 199-200
archiving, 207
cc/bcc, 199
cell phones, 535-536
composing, 198-199
conversations, viewing, 196
deleting, 201
filtering incoming mail, 207-209
labels, 205
opening attachments, 200
replying to, 197
saving attachments, 200
signatures, 218
starring, 205
viewing attachments, 200
Google Finance Discussion Groups
rating in, 492
reading in, 492
replying to, 493
Google Groups
posting to, 238
reading, 236
starting new threads, 238
IM
Google Talk, 551
iPhone, 551
text messages (Google
Mobile), 539-540
Microsoft Google search, 180
Minor Tweaks tab (Google
Chrome), 675
mirror websites, 578
missing word searches, 80
Mobile Product Search, 26
mobile devices
Android operating system, 558-559
blogs, reading feeds on
iPhone, 553
Calendar events, receiving on, 332
Google marketing
strategies, 560
Google Mobile
creating blog posts on, 537-538
Gmail in, 535-536
Google Calendars in, 537
Google Maps in, 531-534
Google News in, 535
joining, 530
More menu, 538
navigating home page, 530
phone requirements, 530
text messages, 539-540
Google Mobile News, 479
iPhone
default Google applications, 542
displaying driving directions, 546
downloading Google
applications, 542
Gmail, 543
Google Calendar, 548
Google Docs, 549-551
Google Maps, 545
Google News, 552
Google Notebook, 552
Google Reader, 553
Google Talk, 551
Google Web Search, 546
iGoogle page, 554
IM, 551
Picasa Web Albums, 553
reading blog feeds on, 553-554
YouTube, 555
Mobile Sitemaps, 566
number searches, 171
photos, viewing on, 374
Product Search for
Mobile, 26
YouTube video
uploading, 402-403
viewing, 395
Mobile Sitemaps, 566
Mobile Web Index, 566
mod operator, 183
Moderated Collaboration
option (Google Knol), 119
moderating comments
(blogs), 267
modulo (%) operator, 183
“more buttons” button
(Google Toolbar), 63
More menu (Google
Mobile), 538
More Resources section
(company/security pages), 485
more results searches
(&num=x URL parameter), 88
most recent results
searches (&as_qdr=m#
URL parameter), 88
mouse, Google Earth navigation, 444
Move control (Google
Earth), 444
movie: operator, 669
moving
gadgets in Google
Desktop sidebar, 54
Google Notebook notes
between sections, 101
photos (Picasa), 358
multiple-stop driving directions (Google Maps), 422
multiplication (X) operator, 182
music
iLike application, 650
Last.fm My Favorite
Music application, 650
My Avatar pane (Lively), 246
My Maps (Google Maps)
custom maps
collaborating on, 434
sharing, 433
websites, embedding maps on, 433
N
Name Your Blog page
(Blogger), 253
name seaches, 170-171
narrowing focus of searches
Advanced Search page
(Google), 85-87
body text searches, 83
domain searches, 82
file type searches, 81
highlighted keyword
searches, 85
link text searches, 83
number range searches, 84
page information searches, 84
page title searches, 82
related page searches, 84
similar page searches, 84
specific page link searches, 84
navigating
Google Directory, 113-115
Google Maps, 411-413
nesting equations, 182
net income (profit, earnings),
financial metrics, 486
net profit margin (financial
metrics), 486
network searches, Google
Desktop, 49-50
New Placemark dialog
(Google Earth), 461
News alerts, 103
News Archive Search link
(Google News), 475
news feeds (Google News), reading, 477
news stories
Google Health, reading in, 499
Google News
archive searches, 475-477
cell phones, 535
international news, 470
iPhone, 552
reading, 470
searches, 473-477
NewsGator application, 650
NewsGator application
(OpenSocial API), 650
newsgroups
browsing, 232-233
groups
creating, 240
managing, 241
sending invitations, 241
message threads, starting, 238
messages, reading, 236
posting to, 238
searches, 231-235
subscribing to, 238
unsubscribing from, 238
Usenet
article archives, 230
browsing, 233
home page, 236
viewing, 236
newsreels, adding to blogs, 261
NexTag, 122
North button (Google
Earth), 444
Note This link (search
results pages), 75
Notebook (Google). See
Google Notebooks
nth root of (root) operator, 183
numbering systems, 187
numbers
calculator feature (Google), 181
advanced calculation
functions, 182-183
basic calculation functions, 182
converting units of measure, 186-187
math/science constants, 184-186
multiple calculation
operations, 182
nesting equations, 182
trigonometric functions, 183-184
math/science constant
searches, 184-186
units of measure, converting, 186-187
O
OCLC (Online Computer Library Center) project, 153, 160
off-color pictures, 362
Officers and Directors section (company/security pages), 485
Official Google Blog website, 27
Official Google Webmaster Central Blog website, 624
Official Google Webmaster Help group website, 624
omitted search results, 74
Omnibox (Google Chrome), searches via, 676
OneBox specialized results (search results pages), 73
online chats via Lively, 27
avatars
animotions, 247
designing, 246
client downloads, 244
conversations, viewing in text view, 247
Create New Room pane, 249-250
Furniture & Things pane, 250
logins, 244
My Avatar pane, 246
user profiles, viewing, 248
virtual rooms, browsing, 244
whisper feature, 248
online payment services. See
Google Checkout
online presentations
(Google Presentations), 319-320
online status (Google Talk),
changing, 225
Open Directory Project, 110
Open WorldCat database, 160
availabile applications for, 650-653
Facebook versus, 654
OpenSocial Directory
website, 651
OpenSocial Foundation
website, 648
website support for, 649
operating income (financial
metrics), 486
operating margin (financial
metrics), 486
Order Prints button, 358
Other relevant pages link
(search results pages), 73
outbound links (web
pages), designs to avoid, 576
Outlook (MS), syncing
calendar events with, 331
Outlook search bar (Google Desktop), 48
oversized web pages, 576
Overview map (Google Earth), 455
Overview page (Webmaster tools), 616
P
P/E (price/earnings ratio),
financial metrics, 486
Page Creator (Google). See
Google Sites
page excerpts (search
result page), 73
page information searches, 84
page link searches (specific), 84
page title links (search
result page), 73
page title searches, 82
Page, Larry, 11
PageRank (web pages), 21-22
Google Directory listings, 111-112
inbound links to web
pages, increasing, 569
increasing
<ALT> tags, 571
authoritative content, 574
deliberate practices to avoid, 577
designs to avoid, 574-576
formatted text, 570
hierarchical organization, 569-570
HTML heading tags, 573
important site information, 570
keywords, 570
<META> tags, 571-572
RSS feeds, 573
text versus images, 571
text versus links, 571
<TITLE> tags, 572
updates, 573
matching web pages to
queries, 21
Pages with External Links
report (Webmaster tools), 618-619
Pages with Internal Links
report (Webmaster tools), 618
Pan and Zoom navigation
mode (Google Earth), 444
parental controls, filtering
search content, 90-91
parentheses ( ( ) ) operator, 204, 667
pay-per-click (PPC) model, 123
payment services (online).
See Google Checkout
payments, collecting
(Google Checkout), 516
PC, YouTube video
downloading to, 393-395
uploading, 399-401
people searches
names, 170-171
personal information, 172-173
phone numbers, 171
percentage symbol (%),
modulo operator, 183
Perfect 10 website, Google
Image Search lawsuit, 352
performance
AdSense ads, monitoring, 587, 600
websites, improving in, 624
peripherals, Google Earth
navigation
keyboards, 445
mouse, 444
personal information
searches (people), 172-173
personalized Home pages.
See iGoogle
personalized searches versus
pure searches, 39
phones (cell)
Android operating system, 558-559
blogs, reading feeds on
iPhone, 553
Calendar events, receiving on, 332
Google marketing strategies, 560
Google Mobile
creating blog posts on, 537-538
Gmail in, 535-536
Google Calendars in, 537
Google Maps in, 531-534
Google News in, 535
joining, 530
More menu, 538
navigating home page, 530
phone requirements, 530
text messages, 539-540
Google Mobile News, 479
iPhone
default Google applications, 542
displaying driving directions, 546
downloading Google applications, 542
Gmail, 543
Google Calendar, 548
Google Docs, 549-551
Google Maps, 545
Google News, 552
Google Notebook, 552
Google Reader, 553
Google Talk, 551
Google Web Search, 546
iGoogle page, 554
IM, 551
Picasa Web Albums, 553
reading blog feeds on, 553-554
YouTube, 555
Mobile Sitemaps, 566
number searches, 171
photos, viewing on, 374
Product Search for
Mobile, 26
YouTube video
uploading, 402-403
viewing, 395
PhoneBook searches, 170-171
phonebook: operator, 669
photos
all-image view (Google News), 468
blogs, adding to, 263
CDs/DVDs, burning to, 369-370
cropping, 363
emailing, 368
Enhanced Image Search tool (Webmaster tools), 620
exporting, 365
FotoFlexer application, 650
Google Docs documents,
inserting into, 286
Google Presentations,
adding to, 315
off-color photos, 362
Picasa web albums
iPhone, 553
mapping photos, 371-372
sharing photos, 373
uploading to, 370
viewing photos on cell phones, 374
placemarks (custom
maps), adding to, 432
printing, 366-367
red eye removal, 363
renaming, 359
resizing, 366
RockYou application, 650-651
saving, 365-366
searches for, 356
Slide application, 650
special effects, 364-365
web pages
adding to via Google
Sites, 522
designs to avoid, 576
SEO, 571
Picasa
function buttons, 357-358
photos
brightness, 360-361
burning to CDs/DVDs, 369-370
cropping, 363
emailing, 368
exporting, 365
moving, 358
off-color, 362
printing, 366-367
red eye removal, 363
renaming, 359
resizing, 366
saving, 365-366
special effects, 364-365
picture library, 356
Prints and Products dialog, 367
search boxes, 358
searches for, 356
web albums
iPhone, 553
mapping photos, 371-372
sharing photos, 373
uploading photos to, 370
viewing photos on
cell phones, 374
zoom slider control, 358
placemarks
custom maps (Google
Maps), 432
Google Earth, creating, 450, 460-461
plain-text email messages,
Google Alerts as, 104
Play Tour button (Google
Earth), 459
playlists (YouTube), 389-392
plus sign (+) operator, 667
POI (points of interest),
Google Earth, 459
polls, adding to blogs, 261
POP email accounts
forwarding Gmail to, 217
reading Gmail in, 215-216
retrieving email from, 214
pop-up blockers (Google
Toolbar), 60
portfolio tracking (Google
Finance), 488-490
Portfolios section (Google
Finance), 482
posts (blogs)
cell phones, creating on, 537-538
comments
limiting, 266
moderating, 267
spam, 267
syndicating feeds, 269
editing, 266
Google Docs documents, adding, 290
Google Groups, 238
Google Reader
categorizing in, 337
emailing in, 337
reading in, 336
sharing in, 338
images, adding, 263
labels, adding, 265
links, adding, 263
newsgroups, 238
posting via
Dashboard (Blogger), 262
email, 265
video, adding, 264
viewing, 254-255
PowerPoint presentations,
importing/exporting
Google Presentations to, 308-309
PPC (pay-per-click) advertising, 123
AdSense
adding Google search boxes to ads, 597-599
adding to site feeds, 599
adding to websites, 594-596
AdSense for Search, 591-592
applying to, 593-594
determining revenues from, 592
Google AdSense for
Content, 590-591
monitoring ad performance, 600
tips for improving revenues, 601-603
AdWords, 581
CPC, 585
CPM, 585
creating ads, 586-587
determining costs of, 585
monitoring ad performance, 587
keywords in, 582
placing in context, 583
revenue sharing, 584
Preferences page (Google)
language selection, 89
more results per page, displaying, 92
new results windows, opening, 92
search preferences, 89
Presentations (Google). See
Google Presentations
Preview Template link (Blogger), 253
price-comparison websites, 122-129
printing
driving directions
Google Earth, 459
Google Maps, 424
Google Docs documents, 288
Google Earth views, 456
Google Maps, 420
Google Notebook notes, 100-101
Google Spreadsheets, 305
handouts (Google
Presentations), 316
images, 350
photos (Picasa)
online print services, 367
personal printers, 366
speaker notes (Google
Presentations), 318
privacy
Google Docs, 277
Google Health, 501
Product Search (Google).
See Google Product
Search
profiles
blogs, 261
Google Finance, creating in, 493
Google Health, 496-498
Publish button (Google
Knol), 118
publishing
gadgets, 643
Google Docs documents, 289
publishing community versus
Google, Inc., 153-156
pure searches versus
personalized searches, 39
Q - R
quantity units of measure, 187
queries, matching web
pages to, 20
Quick Add feature
(Calendar), 329
Quick Capture page
(YouTube), 401
QuickList (YouTube),
adding video to, 387
“(quotation marks)
exact phrase searches, 79
quotes (stock)
Recent Quotes section
(Google Finance), 482
searches, 482
R&D (research and development).
See Google Labs
ranges (cells), Google
Spreadsheets, 298-299
ranking search results, 20-22
rating
Google Knol articles, 117
messages, Google Finance
Discussion Groups, 492
YouTube video, 385
Read About Health Topics
link (Google Health), 499
reading
blog postings in Google
Reader, 336
Gmail messages on other
programs, 215-216
Recent Quotes section
(Google Finance), 482
Recent Stories section
(company/security pages), 484
red eye (pictures), 363
refining searches, word order, 77
Related Companies section
(company/security pages), 484
related page searches, 84
related searches (search
results pages), 73
Remove URL tool (Webmaster tools), 620
removing
buttons from Google
Toolbar, 64
gadgets from
Google Desktop sidebar, 53
iGoogle, 33
websites from Google Index, 565
renaming
files, 359
notebooks (Google
Notebook), 100
photos (Picasa), 359
replying to
Gmail messages, 197
Google Finance Discussion Group messages, 493
research and development
(R&D). See Google Labs
resizing photos (Picasa), 366
results (searches)
Google Product Search, 123-124
ranking, 21-22
return on average assets
(financial metrics), 487
return on average equity
(return on equity), financial metrics, 487
revenue
AdSense ads
determining revenue
from, 592
tips for improving, 601-603
financial metrics, 486
PPC advertising, sharing, 584
Revisions tab
Google Knol, 119
Google Spreadsheets, 296
Ride Finder (Google), 26.
See also Google Maps
robots.txt files
Analyze robots.txt tool
(Webmaster tools), 620
Generate robots.txt tool
(Webmaster tools), 620-621
sitemap submissions to
Google via, 567
RockYou application
(OpenSocial API), 650-651
root (nth root of) operator, 183
Rotate clockwise button, 357
Rotate control (Google
Earth), 444
Rotate counter-clockwise
button, 357
rows (Google Spreadsheets),
inserting/deleting, 298
rphonebook: operator, 669
RSS (Really Simple Syndication) feeds, 138
AdSense for Feeds, 592
Google Blog Search
subscriptions to, 144
iGoogle, adding to, 32
NewsGator application, 650
web page SEO, 573
S
SafeSearch content filter
tool, 90-91, 608-609
safesearch: operator, 669
Satellite button (Google
Maps), 414
satellite images
aerial views, 414-415
cell phones, displaying on, 533
street view photos, 417-418
saving
chat histories (Google
Talk), 224
driving directions, Google
Earth, 459
Gmail attachments, 200
Google Docs documents, 283
Google Earth views, 456
Google Spreadsheets, 294
image search results, 350
notes to Google
Notebook, iPhone, 553
photos (Picasa), 365-366
presentations in Google
Presentations, 308
search preferences, 89
search results, 95
web pages in Google
Sites, 523
YouTube video
adding video to Favorites
list, 388
adding video to playlists, 389-390
adding video to QuickList, 387
viewing playlists, 390
Scholar (Google). See
Google Scholar
Scholar Preferences page
(Google Scholar), 166
scholarly information
searches, 158
advanced searches, 164-166
content, identifying, 159
library links, 166
non-public information, 159-160
print-only content, 160
results, 161
listing information, 163
types of, 162-163
uses for, 163
Schoogle/Schoogling, 158
scientific constant
searches, 184-186
scrapper sites, 578
search boxes
AdSense ads, adding to, 597-599
search results pages, 72, 181-187
search engines
directories versus, 108-110
spamming, 577
Search page (Google
Mobile), 531, 538
search results pages (Google)
Cached pages link, 73
extending searches, 75
Gmail searches, 202
more results per page, displaying, 92
new results windows,
opening, 92
Note This link, 75
omitted results, 74
OneBox specialized
results, 73
Other relevant pages link, 73
page excerpts, 73
page title links, 73
related searches, 73
Search Within Results
link, 76
Similar pages link, 73
size (web pages), 73
specialized searches links, 72
sponsored links, 73
statistics bars, 72
URL, 73
viewing results, 71
Search Within Results link
(search results pages), 76
searches
&as_filetype=xxx URL
parameter, 88
&as_qdr=m# URL parameter, 88
&num=x URL parameter, 88
accessible searches (visually
impaired), 25
AdSense for Feeds, 592
AdSense for Search, 591-592
advanced search operators list, 667-669
Advanced Search page
(Google), 85-87
after:year/month/day
operator, 204
allinanchor: operator, 83
allintext: operator, 83
allintitle: operator, 82
allinurl: operator, 82
“and” in, 77
articles
Google Knol, 116
Google News, 473-477
asterisks (*), whole-word
wildcards, 80
author: operator, 234
automatic word stemming, 79
bargains, Google Product
Searches, 122-129
bcc: operator, 204
before:year/month/day operator, 204
blogs
Google Blog Search, 138-144
Google Reader, 339
body text, 83
books, Google Book
Search, 146-152
cache: operator, 85
capitalization, 76
cc: operator, 204
common words, 78
configuring, 89
content filtering, 90-91
custom search engines,
adding to websites, 610-613
customizing, 89
deep web searches, 19-20, 160-161
define: operator, 174
doctors, 500
domains, 82
ellipses (…) operator, 84
exact phrases, 79
excluding words from, 78
experimental searches, 25
extending, 75
facts, 176-177
fewer results (&num=x
URL parameter), 88
file extensions, 81
filename: operator, 204
filetype: operator, 81
financial searches
Google Finance, 482-493
stocks, 483-485
Find button (Google
Toolbar), 61
foreign language
searches, 90
from: operator, 204
Gmail
advanced searches, 203-205
basic searches, 202
contacts, 212
options for, 202-203
“searching not sorting” concept, 192-193
Google Base items, 131
Google Chrome, 676-677
Google code searches, 25
Google Directory, 113-115
Google Free Web Search, 608-610
Google Groups, 231-235
Google Groups, 231
Google home page, 70-71
Google Knol, 116-117
Google Maps
addresses, 408-409
businesses, 425-427
driving directions, 421-425
emailing, 420
landmarks, 410
linking to, 420
live traffic conditions, 419
mashups, 439
navigating, 411-413
printing, 420
satellite images, 414-418
web searches, 411
Google Notebook, 99
Google search results pages
Cached pages link, 73
displaying more results
per page, 92
Gmail searches, 202
extending searches, 75
Note This link, 75
omitted results, 74
OneBox specialized results, 73
opening new results windows, 92
Other relevant pages link, 73
page excerpts, 73
page title links, 73
related searches, 73
Search Within Results link, 76
Similar pages link, 73
size (web pages), 73
specialized searches links, 72
sponsored links, 73
statistics bar, 72
URL, 73
viewing results, 71
Google Sets, 26
Google Suggest, 26
Google Toolbar, 59
Google Trends, 27
Google Web Search
Google Directory versus, 112
iPhone, 546
group: operator, 234
hard disk searches via
Google Desktop
advanced searches, 46
basic searches, 44
filtering results of, 46
network searches, 49-50
options for, 46
viewing results of, 45
has:attachment operator, 204
highlighted keywords, 85
hospitals, 500
images
advanced searches, 346-347
basic searches, 346
copyrighted image lawsuits, 352-353
deleting copyrighted
images, 351
fair use ruling, 352-353
filtering results, 350
removing images from, 351
saving results, 350
viewing results of, 348-349
in: operator, 204
inanchor: operator, 83
index of, 20
info: operator, 84
insubject: operator, 234
Internet Explorer, Google
as default search engine in, 65
intext: operator, 83
intitle: operator, 82
inurl: operator, 82
is: operator, 204
keyword searches, 93-95
label: operator, 204-206
link text, 83
link: operator, 84
local businesses via
cell phones, 534
location searches (Google
Earth), 456-457
mathematical constant
searches, 184-186
methodology of, 93
missing word searches, 80
more results (&num=x
URL parameter), 88
most recent results
(&as_qdr=m# URL parameter), 88
narrowing focus of
Advanced Search page
(Google), 85-87
body text searches, 83
domain searches, 82
file type searches, 81
highlighted keyword searches, 85
link text searches, 83
number range searches, 84
page information searches, 84
page title searches, 82
related page searches, 84
similar page searches, 84
specific page link searches, 84
network searches, Google
Desktop, 49-50
newsgroups, 231-235
number ranges, 84
numbers, 178-179
omitted results, 74
Omnibox searches
(Google Chrome), 676
page information, 84
page titles, 82
parentheses ( ( ) ) operator, 204
people
names, 170-171
personal information, 172-173
phone numbers, 171
personalized searches versus
pure searches, 39
Preferences page (Google), 89
process, 17
Product Search for
Mobile, 26
quotation marks (“) in, 79
quotes (“) operator, 204
quotes (stocks), 482
related pages, 84
related searches (search
results pages), 73
related: operator, 84
results, ranking, 20-22
safety, 90-91
saving results, 95
scholarly information, 158
advanced searches, 164-166
content, identifying, 159
library links, 166
non-public information, 159-160
print-only content, 160
results, 161-163
scientific constant
searches, 184-186
“searching not sorting”
concept (Gmail), 192-193
servers, 17
similar pages, 84
similar words in, 79
similar: operator, 84
site: operator, 82
specific page links, 84
stocks, 483-485
stop words, 78
subject: operator, 204
synonyms in, 79
technology, 179-180
text-message searches, 539-540
tilde operator (~), 79
to: operator, 204
travel, 178
U.S. Government Search, 179-181
Universal Search, 73-74
University Search, 180
weather, 177
web pages
database, 18-19
increasing inbound links, 569
increasing PageRank, 569
SEO, 569-579
web searches via Google
Desktop, 51
websites
increasing inbound links, 569
increasing PageRank, 569
SEO, 569-579
whole-word wildcards (*), 80
word order, 77
words not appearing side
by side, 80
words/definitions
Google Glossary, 174
Google Sets, 175
what is search, 173-174
YouTube, 382
sec operator, 183
secant operator, 183
Sector Summary section
(Google Finance), 482
security
Gmail, 209
Google Docs, 277
Google Health, 501
Google Toolbar, 60
pop-up blockers, 60
Select Email dialog, 368
selling/buying items
online. See Google Base;
Google Checkout
SEO (search engine optimization)
<ALT> tags, 571
authoritative content, 574
deliberate practices to
avoid, 577
designs to avoid, 574-576
formatted text, 570
hierarchical organization, 569-570
HTML heading tags, 573
important site information, 570
inbound links, 569
keywords, 570
<META> tags, 571-572
professional SEO, 578-579
RSS feeds, 573
text versus
images, 571
links, 571
<TITLE> tags, 572
updates, 573
Set Crawl Rate tool
(Webmaster tools), 620
Set Geographic Target tool
(Webmaster tools), 620
Set Preferred Domain tool
(Webmaster tools), 620
shapes/lines, drawing on
custom maps (Google
Maps), 432
sharing
blog postings in Google
Reader, 338
custom maps (Google
Maps), 433
Google Docs documents, 288
Google Maps, 420
Google Notebook notebooks, 101
photos (Picasa)
burning to CDs/DVDs, 369-370
email, 368
Picasa web albums, 373
YouTube video, 391-392
shopping (online). See also
Google Base
Google Product Search, 122
advanced searches, 125-127
basic searches, 123
best bargains, 129
main page, 123
price comparisons, 124
search results, 123-124
merchant reviews
(Google), 127-129
payment services. See
Google Checkout
Shopping.com website, 122
shopping cart integration
(Google Checkout), 509-510, 513
side by side, words not
appearing (searches), 80
signatures, Gmail messages, 218
similar page searches, 84
Similar pages link (search
results pages), 73
similar words in searches, 79
sin operator, 183
sine operator, 183
sinh operator, 184
Site Magellan website, 566
Sitelinks report
(Webmaster tools), 618
Sitemap link (Webmaster
tools), 619
SitemapDoc website, 566
sitemaps (websites)
creating, 566
Google Index, submitting to, 565
Google Sitemaps, 565-568
Google submissions via
robots.txt files, 567
Mobile Sitemaps, 566
website traffic analysis, 619
SitemapsPal website, 566
SiteSearch search boxes
adding to websites, 609-610
size (web pages), search
results pages, 73
Sky (Google), 463. See also
Google Earth
slashes (/), division operator, 182
Slide application
(OpenSocial API), 650
slides (Google Presentations)
Blank slides, 310
Caption slides, 310
Chose Slide Layout dialog, 311
Delete Slide link, 311
Duplicate Slide link, 311
presentations
adding to, 311
animation in, 316
Text slides, 310
Title slides, 310
Two Column slides, 310
slideshows
blogs, 261
RockYou application, 650-651
Slide application, 650
web pages, adding to via
Google Sites, 523
social networking
Facebook, 654
OpenSocial API
available applications for, 650-653
Facebook versus, 654
OpenSocial Directory
website, 651
OpenSocial Foundation website, 648
website support for, 649
software development
Google API, 627
Google App Engine, 635
Google Code, 628-634
Web 2.0, 636-637
sorting Google
Spreadsheets data, 296, 299
source: operator, 669
spam
blog comments, 267
Gmail, 209
spamdexing, 577
speaker notes (Google
Presentations), printing, 318
special effects (pictures), 364-365
specialized searches links
(search results pages), 72
specific page link searches, 84
spell-checking
AutoFix spell checker, 61
Google Docs documents, 287
SpellCheck button (Google Toolbar), 61
splash pages (web pages), 575
sponsored links (search result page), 73
Spreadsheets (Google). See
Google Spreadsheets
sqrt (square root) operator, 183
Star button, 357
star maps. See Google Sky
starred Gmail messages, 205
Statistics & Data tab
(YouTube), 386
statistics bar (search results
pages), 72
Stock Chart section (company/
security pages), 484
Stock Screener feature
(Google Finance), 490-491
stock searches, 483-485
Google Finance
portfolio tracking, 488-490
Stock Screener feature, 490-491
searches, 483-485
stop words in searches, 78
store inventories
business location data, 136
uploading, 136
street view photos (satellite
images), 417-418
submitting
sitemaps to Google via
Google Sitemaps, 565-568
robots.txt files, 567
websites to Google via Google Index, 564
Subscriber Stats page
(Webmaster tools), 618
subscribing to
Google Alerts, 103
Google Groups, 238
Google News alerts, 478
Google Reader blog feeds, 338-340
newsgroups, 238
YouTube video, 387
subtraction operator (-), 78, 182, 204, 667
Suggest (Google), 26
Summary section (company/
security pages), 485
Switching to Gmail feature
(Google), 194
synchronizing
Calendar events with Outlooks, 331
Google Docs files, 290
syndicating blogs, 268-269
synonyms in searches, 79