42. Analyzing Your Website Traffic
by Michael Miller
Googlepedia: The Ultimate Google Resource, Third Edition
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- Introduction
- I. Getting to Know Google
- II. Searching with Google
- 6. Getting the Most Out of Google Search
- 7. Saving Your Searches—and Signing Up for Google Alerts
- 8. Using the Google Directory and Google Knol
- 9. Searching for Products—and Bargains
- 10. Searching for Blogs and Blog Postings
- 11. Searching Books and Libraries
- 12. Searching for Scholarly Information
- 13. Searching for Specialty Information
- Searching for People and Phone Numbers
- Searching for Words and Definitions
- Searching for Facts
- Searching for Weather Information
- Searching for Travel Information
- Searching for Numbers
- Searching a University Site
- Searching for Technology Information
- Searching for Government Information
- Searching for Solutions
- The Bottom Line
- III. Communicating with Google
- 14. Sending and Receiving Email with Gmail
- What Makes Gmail Unique
- Signing Up (It’s Free!)
- Getting to Know the Gmail Interface
- Sending and Receiving Email
- Searching Your Inbox
- Other Ways of Organizing Your Email Messages
- Filtering Incoming Mail
- Dealing with Spam and Viruses
- Working with Contacts
- Using Gmail with Other Email Programs and Accounts
- Putting Gmail into Vacation Mode
- Adding a Signature to Your Messages
- Gmail in iGoogle
- The Bottom Line
- 15. Instant Messaging with Google Talk
- 16. Forming Communities with Google Groups
- 17. Chat in Virtual Worlds with Lively
- 18. Blogging with Blogger
- 14. Sending and Receiving Email with Gmail
- IV. Working with Google Applications
- 19. Using Google Docs
- 20. Using Google Spreadsheets
- Opening and Saving Spreadsheets
- Getting to Know the Google Spreadsheets Workspace
- Entering and Editing Data
- Working with Ranges
- Sorting Data
- Formatting Spreadsheet Data
- Entering Formulas
- Using Functions
- Charting Your Data
- Printing Google Spreadsheets
- Expanding Functionality with Gadgets
- Sharing and Collaborating—and Working Offline
- The Bottom Line
- 21. Using Google Presentations
- Creating and Saving Presentations
- Getting to Know the Google Presentations Workspace
- Managing the Slides in Your Presentation
- Changing the Look and Feel of Your Presentation with Themes
- Working with Text and Graphics
- Animating Elements on a Slide
- Printing Handouts and Speaker Notes
- Giving Live Presentations
- The Bottom Line
- 22. Using Google Calendar
- 23. Using Google Reader
- V. Viewing Images and Videos
- 24. Searching for Pictures with Google Images
- 25. Using Picasa and Picasa Web Albums
- 26. Viewing and Uploading Videos with YouTube
- Welcome to YouTube
- Exploring—and Joining—the YouTube Site
- Finding Videos on YouTube
- Watching YouTube Videos
- Saving Your Favorite YouTube Videos
- Sharing YouTube Videos
- Downloading YouTube Videos
- Viewing YouTube Videos on Your Cell Phone
- Adding YouTube Videos to Your Website or Blog
- Uploading Videos to YouTube
- The Bottom Line
- VI. Working with Google Maps
- 27. Finding Your Way with Google Maps
- 28. Creating Google Map Mashups
- 29. Getting the Big Picture with Google Earth
- Which Version Is for You?
- Introducing Google Earth
- Navigating Google Earth
- Taking a Quick Tour of Google Earth
- Making Google Earth More Three-Dimensional
- Configuring View Options
- Saving and Printing a View
- Searching for Locations to View
- Displaying Driving Directions
- Displaying and Using Layers
- Displaying Places of Interest
- Creating Custom Placemarks
- Flying Google Earth’s Flight Simulator
- Stargazing with Google Sky
- The Bottom Line
- VII. Using Other Google Services
- VIII. Using Google on the Go
- 35. Using Google on Any Mobile Phone
- Signing Up for Google Mobile
- Searching Google on the Go
- Using Google Maps on Your Mobile Phone
- Reading Google News on Your Mobile Phone
- Sending and Receiving Gmail on Your Mobile Phone
- Viewing Google Calendars on Your Mobile Phone
- Creating Mobile Blog Posts
- Personalizing Your Google Mobile Search Page
- Additional Google Mobile Features
- Search for More Information via Google Text Messaging
- Using Google for Directory Service
- The Bottom Line
- 36. Using Google on the iPhone and iPod Touch
- 37. The Google Phone: Understanding Android
- 35. Using Google on Any Mobile Phone
- IX. Making Money with Google
- X. Google for Web Developers
- XI. Appendixes
- Index
IN THIS CHAPTER
You might be surprised to know that Google offers a comprehensive set of tools for webmasters. In addition to tools that help you create and submit a sitemap of your site (for more probable inclusion in the Google search index), Google also offers several tools you can use to analyze the performance of your site—and find out which pages are attracting the most traffic.
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