In this chapter, we will cover the following recipes:
A CRM system must be as productive as possible to justify its investment, hence, if there are any aspects that can be configured and set up to be used more efficiently, they are usually worth exploring.
The Salesforce CRM application aims to be as efficient as possible out of the box, however, typically there are company-specific business rules and process flows that need to be implemented.
This is where the power of the Salesforce CRM application and the Force.com platform becomes truly apparent.
Within the Salesforce CRM application and the Force.com platform, you can easily create workflow to trigger your company's unique business rules and logic.
Salesforce CRM also enables you to create complex formulae to generate data records as well as extend the user interface to create custom buttons that prepopulate data fields.
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