Help the Customer Reduce Costs
Rising costs are a problem for every business today, and your customers are no exception. Any way that you may be able to help the customer reduce costs can add value not only to your services, but also to your relationship. Although this may sound self-defeating, part of your efforts to help the customer reduce costs should be in finding less expensive ways to do business with you. The costs you can save the customer in this way can pay back significant dividends to strengthening your relationship together.
What are some opportunities you have to help your customers reduce costs?
How can you help the customer purchase your product/services more cost effectively?
What might be the benefits to you in helping the customer reduce costs in either of these ways?