13

Value Your Relationship
with the Customer

When you consider something to be of great value, you do things to preserve and protect it. If you see little or no value in it, you may quickly discard it or may not nurture it. How do you feel about your relationships with your customers? Do you value their relationships or not?

Assuming that you do value these relationships, do you treat your customers as if you do? Do you do things to protect or even enhance the value of these relationships? Or do you act like it is little or no value to you?

In what ways can you show your customers that you value your working relationship with them?

How can you enhance the value of these relationships in the future?

How can protecting the value of these relationships help you continue doing business together in the future?

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