All of the 101 Ways to Build Better Relationships with Your Customers described in this book are universal in nature. That is, they would apply regardless of your business or that of your customer, if you provide a service or a product to the customer, if you or your customers are a large or small company, or if you have been in business a long time or are just starting out. These 101 Ways are all about people and how they react or respond to others. Most of the 101 Ways deal with common courtesies that anyone, regardless of the situation, would appreciate. Is there any reason why you wouldn’t or shouldn’t treat your customers with these same common courtesies? In addition, most of the 101 Ways deal with common sense. Again, is there any reason why you shouldn’t exercise common sense with your customers?
Knowing and understanding your customers is getting increasingly difficult today as organizations are becoming more and more complex. The better your relationship with customers, the better you will be able to understand them and their ever changing needs. The world is also changing at an increasingly accelerated pace. So too are most businesses, including your customers’. Your organization is probably changing as well. Staying in touch with all these changes requires extra effort and attention on your part.