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Expect Less from the Customer

Your job is to be of service to the customer. You should make life easier for them, not more complicated. You must look for ways to make doing business with you as simple and easy as possible for the customer. The less you expect the customer to do, the better. This might involve reducing the paperwork, forms, number of people to contact, turnaround time, etc., which is part of the process of doing business with your organization that a customer experiences.

What are some ways that you can simplify for your customers the process of buying from you?