Anticipate the Customer’s Needs
Anticipating the customer’s needs is part of providing excellent service that really builds a stronger relationship. This shows the customer that you are thinking ahead in a proactive manner in order to prevent problems. Sometimes you may be in a position to anticipate a customer’s needs before they are even aware that the needs exist. For instance, you may be aware, before the customer is, of an upcoming change that could affect the customer’s business. Or you may be able to warn the customer about a shift in markets or demand that’s coming and help them prepare for it. It might even be something that is about to happen within your own organization that you could forewarn the customer about.
What might be a change that will affect your customer’s needs that you can anticipate and warn them about?
How can your product or service help them deal with these changes that you foresee?