Collaborate with the Customer
To collaborate means to work together toward shared goals. Collaboration is the optimum business relationship. Collaboration creates opportunities for many desirable things to occur. By collaborating with your customer, you not only can reach goals that neither of you could alone, but you can also form alliances that provide many other benefits. This can lead to future collaborative efforts. You need to look for collaborative opportunities with your customer. The benefits may be more than you may immediately realize.
What are some collaborative opportunities you may have with your customers that you may not be presently taking full advantage of?
What might be some of the advantages of collaborating with your customers?