This book includes many important and useful suggestions to help you build better relationships with your customers. Your working relationship is actually based on how well you meet the customer’s requirements, and your customer undoubtedly has many requirements. All of these requirements are important to your customers. This book is really about how to meet these requirements. In fact, it could have been called, “101 Ways to Meet the Requirements of Your Customers”! This book goes beyond what is typically expected of you, but can make such an important difference. These 101 Ways are what can make the difference between ultimately keeping your customers’ business and losing it to your competition.
This book is divided into six sections: Customer Expectations, Problem Solving Together, Communicating with the Customer, Understanding the Customer, Supporting the Customer, and Achieving Results. You can use these sections to find the general topics you are interested in learning more about.
You can use these 101 Ways to Build Better Relationships with Your Customers to develop training programs to deal with difficult situations, solve problems with your customers, create more effective customer service strategies, and help reach your sales and marketing goals. There is a brief exercise included in each of these 101 Ways designed to help teach and reinforce the learning points presented.
The bottom line is that 101 Ways to Build Better Relationships with Your Customers will help you better serve your customers. Any time you have contact with a customer should ultimately help you build a better relationship. This is the goal that you need to continuously work toward every day you are in business. After all, that is what your business is based on—your relationships with your customers.
Good luck and keep building better relationships!