Don’t Oversell
Like so many things in life, you can get too much of even a “good thing.” This applies to selling. Obviously, selling is essential to making sales. Not selling can be disastrous because the customer is not educated about what they are missing by not buying your product or service. The goal needs to be to find just the right balance between these two extremes.
Selling can be like medicine. Given in the proper dose and measure, it can have a very beneficial effect. Overdosing on a medicine will not only take away its beneficial aspects, it could also endanger the well-being of the patient. Overselling can make the customer suspicious, irritated, and begin to question the true value of what you want them to buy. Sometimes “less is better” when selling, and it helps you build a better relationship with the customer.
When would “less be better” when dealing with your customers?
What could be the consequence of overselling to your customers?
How do you know when you might be overselling to your customers?
How can you avoid overselling in the future?