You are the one who must take the initiative and responsibility for maintaining and building the relationship between you and your customer. If you depend on the customer to be the one to be most concerned about your working relationship together, it might not happen. Your customers both want and expect you to be the one to initiate and nurture your business relationship. Your relationship with the customer is a critically important aspect of your business and success. Unfortunately, this is something that is often overlooked or ignored. Customers are the key to your success—they are why you are in business. An important link to your customers is your working relationship with them. If you lose this relationship, you can also lose their business and, ultimately, your livelihood.
Building better relationships with customers goes far beyond what is typically thought of as meeting this objective. It is much more than just inviting the customer to dinner or for a round of golf. It goes beyond just entertainment. This may indeed be important to your relationship with the customer, but your relationship involves much more as you will see in these 101 Ways to Build Better Relationships with Your Customers.