Contents
1: Distinguish What Is from the Way You'd Like Things to Be
2: Know the Difference Between Needs and Wants
Moving Your Job-Seeking Strategy into the 21st Century
4: Identify the Importance and Meaning of Work
5: Determine the Value of a Degree
6: Understand Short-Term Thinking
7: Know the Nature of the New Labor Market
11: Increase Revenue and Cut Expenses
13: Don't Worry If You Don't Know What Your Passion Is
18: Identify What Employers Are Looking For
20: Prepare for the Right Questions
23: Improve Your Verbal Presentation Skills
25: Establish and Develop Your Brand
27: Identify Your Unique Selling Proposition (USP)
28: Develop Your Sound Bite, or Elevator Pitch
30: Use Your Résumé as a Marketing Document
31: Include the Right Information
35: Include an Objective in Your Résumé...For Now
39: Ask Someone to Proofread Your Résumé
40: Update Your Résumé On the Fly
41: Make Sure You're a Good Fit
42: Connect in Your Cover Letter
49: Start with Your Family and Friends
51: Enter Through the Side Door
54: Think of “Nos” as “Not Yets”
55: Get Your Priorities Straight
57: Analyze How You Spend Your Time
58: Do as Little Work as Possible
Organization (Yours and Theirs)
59: Identify an Organization's Formal Structure
60: Identify an Organization's Informal Structure
61: Make Friends with the Gatekeepers
63: Get Organized for Networking
65: Deal with Your Fear of Success
67: Learn to Read Body Language
Building a Name for Yourself in Your Field
72: Create Your Very Own Dog and Pony Show
Continuing to Learn and Improve
76: Be Proficient with the Latest
85: Investigate Growth Industries
93: Consider Shifting to a New Field
Building Your Online Footprint
95: Turn Facebook into a Marketing Tool
96: Gather Followers on Twitter
97: Use Pinterest, Instagram, and Tumblr
98: Create a Fan Base via WordPress, Yahoo! Groups, and Google+
99: Use These Sites to Find Work