Advan, founded in 2015, serves hedge fund clients with signals derived from mobile phone traffic data, targeting 1,600 tickers across various sectors in the US and EU. The company collects data using apps that install geolocation codes on smartphones with explicit user consent and track location using several channels (such as WiFi, Bluetooth, and cellular signal) for enhanced accuracy. The uses cases include estimates of customer traffic at physical store locations, which in turn can be used as input to models that predict top-line revenues of traded companies.