In this chapter, you learnt how to fine-tune your site so that search engines can index it efficiently and show it prominently in relevant searches. After working through it, you should find SEO to be less of a mystery. To recap:
- There's no magic trick to improving the position or rank of your website in search results; even if you're willing to pay!
- The best approach to SEO is to build web pages in such a way that helps search engines in classifying and indexing your pages appropriately so that they show up in the most relevant searches. You do so by conforming to standards, following best practices, and writing good content.
- Web standards are guidelines for building web pages the right way. You don't have much control over the standards your web pages follow because you don't write the HTML for your pages yourself; Office Live Small Business does this for you. Still, you can do something: avoid using HTML modules whenever possible because they don't produce standards-compliant markup.
- Although you don't have much control over standards compliance, you can certainly follow a few simple best practices to make your site friendlier to search engines.
- Specify meaningful page titles and metatags on your web pages, and write good meaningful copy. Above all, don't attempt to outsmart search engines. Follow these simple rules and you'll have done everything you can to make your site search engine-friendly.
That's all, folks! I hope you've enjoyed building your website along with me. Please check this book's companion website, www.officeliveguide.com, regularly for updates.
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