- Microsoft Office Live Small Business Beginner's Guide
- Microsoft Office Live Small Business
- Credits
- About the Author
- Acknowledgments
- About the Reviewers
- Preface
- 1. Getting Started
- Important preliminary points
- Signing in
- Time for action — sign in to your Office Live Small Business account
- Signing out
- Time for action — sign out of your Office Live Small Business account
- Exploring the website section
- Time for action — exploring the website section of your account
- Time for action — viewing the starter website
- Time for action — viewing page properties
- Time for action — exploring Site Designer
- Time for action — exploring Page Editor
- Summary
- 2. Customizing Headers and Footers
- 3. Setting Design Options
- Choosing a theme for your website
- Time for action — choosing a theme
- Choosing a style for your website
- Time for action — choosing a style
- Choosing a navigation layout
- Time for action choosing a style
- Choosing a color scheme for your website
- Time for action — choosing a color scheme
- Choosing a site font for your website
- Time for action — choosing the site font
- Summary
- 4. Setting Page Display Options
- 5. Building Your Website's Skeleton
- Editing the home page
- Time for action — opening the Home page in Page Editor
- Time for action — changing the Layout
- Time for action — customizing a layout
- Time for action — creating and saving a page template
- Time for action — add copy to the Home page
- Re-creating the About Us page
- Time for action — creating a new page from a template
- Re-creating the Contact Us page
- Time for action — re-creating the Contact Us page
- Creating the Privacy Policy page
- Time for action — creating a new page from a template
- Time for action — add copy to the Privacy Policy page
- Deleting a page
- Time for action — deleting a web page
- Summary
- 6. Building the Information Pages
- Selecting and organizing information for your site's information pages
- This book's companion site: a case study
- Step 1: Decide the purpose of the website
- Step 2: Specify potential visitors and classify them into groups
- Step 3: Wear the visitors' hats and think of questions they'd ask
- Step 4: Select questions that are worth answering
- Step 5: Classify questions into topics
- Step 6: Reword the section and topic names with phrases suitable for the website
- Step 7: Eliminate redundant information and finalize the page hierarchy
- A few more examples
- Have a go hero — selecting and organizing information for your website's information pages
- This book's companion site: a case study
- Creating section pages
- Time for action — creating a section page
- Creating topic pages
- Time for action — creating a topic page
- Creating content for the section pages
- Creating content for the topic pages
- Summary
- Selecting and organizing information for your site's information pages
- 7. Improving the Presentation
- Introducing Page Editor's modules
- Setting up a contact form with the Contact Us module
- Time for action — creating a contact form
- Adding contact information
- Time for action — adding contact information
- Displaying a map and driving directions
- Time for action — creating a map and driving directions page
- Trying out a couple of other modules
- Time for action trying out Weather and Stock modules
- Creating hyperlinks
- Time for action — creating a hyperlink to the Map page
- Displaying pictures
- Time for action — displaying a picture
- Presenting data in tabular format
- Time for action — creating a table
- Summary
- 8. Fine-tuning the Design
- Customizing the header
- Time for action — building a header without a logo or a picture
- Time for action — building a header with a custom picture
- Time for action — building a header with a logo and a picture
- Time for action — building a header with a logo but no picture
- Customizing the color scheme
- Time for action — customizing the color scheme
- Using a custom stylesheet
- Time for action — manipulating the stylesheet to fix the navigation
- Time for action — displaying a border around pictures
- Time for action — styling the horizontal rules
- Summary
- 9. Venturing Beyond the Basics
- 10. Optimizing for Search Engines
- A. Signing Up: Opening a New Office Live Small Business Account
- B. Setting Up E-mail Accounts
- C. Submitting Your Site to Search Engines
- D. Backup and Restore: Recovering From Disasters
- E. Reports: Analyzing Visitor Statistics
- F. Answers to Pop Quizes
True or false?
- It's a good idea to add many keyword metatags to your page. More metatags increase the chances of search engines including your page in more search results.
False.
- A meaningful page title plays a big role in determining the search engine positioning of your web pages.
True.
- SEO is all about tricking search engines in to giving better positions to your web pages in their search results.
False.
- SEO services know secrets that can propel your web pages to the top of search engine results.
False.
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