Let me squash a myth before we go any further: contrary to common belief, Reports, or any other web analytics package for that matter, doesn't offer a prescription to propel your website to the very top of all search results, nor does it prescribe the magic pill that would compel people all over the world to ditch their favorite websites and flock to yours.

I'm sure you'd be overjoyed to receive a bulleted list from Reports every morning that goes something like this:

Unfortunately, Reports can't generate such a list. They merely present site statistics in an easy-to-understand format. What you do with those numbers is entirely up to you.