Reminder - Your Brief for the Textbook Case Study
As discussed in Chapter 1, your CEO wanted you to analyze the data and answer the
following questions, which are important to the company:
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How did the first-year sales go?
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Are our customers satisfied and to what extent do they trust us?
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How many enquiries do customers make?
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Do sales, satisfaction, trust or enquiries substantially differ depending on whether the customer has a premium or freeware contract, and depending on customer size?
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What is the distribution of licenses between the levels of size?
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Is sales seemingly substantially associated with any of the other variables?
The analyses we have done so far in Chapter 6-Chapter 10 and Chapter 13-Chapter 15
can help us answer these questions.
Last updated: April 18, 2017
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