Implications for Managers

  • Behavior follows perception, so to influence behavior at work, assess how people perceive their work. Often behaviors we find puzzling can be explained by understanding the initiating perceptions.

  • Make better decisions by recognizing perceptual biases and decision-making errors we tend to commit. Learning about these problems doesn’t always prevent us from making mistakes, but it does help.

  • Adjust your decision-making approach to the national culture you’re operating in and to the criteria your organization values. If you’re in a country that doesn’t value rationality, don’t feel compelled to follow the decision-making model or to try to make your decisions appear rational. Adjust your decision approach to ensure compatibility with the organizational culture.

  • Combine rational analysis with intuition. These are not conflicting approaches to decision making. By using both, you can actually improve your decision-making effectiveness.

  • Try to enhance your creativity. Actively look for novel solutions to problems, attempt to see problems in new ways, use analogies, and hire creative talent. Try to remove work and organizational barriers that might impede creativity.

Try It!

If your professor has assigned this, go to the Assignments section of mymanagementlab.com to complete the Simulation: Perception & Individual Decision Making

Personal Inventory Assessments

How Creative Are You?

Everyone is innovative, to some degree. Take this PIA to find out if you are wildly or mildly creative.

  1. 6-1. How do you think our perceptions influence our creativity?

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