IBM Watson Analytics for Social Media is a fairly new offering in Watson Analytics and is designed to help you analyze content in social media posts, even those that are in Arabic, French, German, Italian, Portuguese, or Spanish.

As with all of Watson Analytics, Watson Analytics for Social Media aims to discover insights; this feature mines conversations in social media that are found to be related to your interest, with the intent of answering questions such as the following (listed in the product documentation):

• What are customers hearing and saying about my brand?
• What are the most talked about product qualities in my product grouping?
• Are reactions respectable, good, or not so much?
• What is the opposition doing for market stimulation?
• Is my employer's reputation affecting my capability to recruit the highest talent?
• What are the reputations of the new sellers that I may be considering?
• What issues are most significant for my community?

To become familiar with this feature, in this chapter we will create a Watson Analytics project in an attempt to analyze and understand a topic of interest by specifying certain topics and keywords, as well as by using various pertinent Watson Analytics-produced ideas around keywords.

Let's get started!