In Odoo, e-commerce is implemented within the website builder; the website builder is a dependency in Odoo e-commerce. Odoo will install the website builder if it is not already installed in the database. In addition to adding a great deal of functionality to the website builder, e-commerce also provides additional options applicable to products, such as variants, the ability to appear in multiple categories, associations with alternative products, and so on.

While other e-commerce platforms may have more features, there are some significant advantages to using Odoo e-commerce—especially if you are already using, or are planning to use, Odoo as your primary accounting/ERP system. For example, products that you enter into Odoo automatically integrate with your e-commerce website, and orders you receive will automatically come into Odoo.

Best of all, Odoo e-commerce is extremely easy to set up.