Book 3

Website Functionality and Aesthetics

Contents at a Glance

1. Chapter 1: What’s in a (Domain) Name?
   1. Choosing Your Online Identity
   2. Registering the Perfect Name
   3. Finding Out What to Do When Somebody Gets There First
   4. All the Good Ones Are (Not) Taken
2. Chapter 2: Designing for User Experience
   1. Understanding the Customer Experience
   2. Maximizing Performance for Profitability
   3. Guiding Website Traffic Flow
   4. Looking Your Best
   5. Choosing Substance Over Style
3. Chapter 3: Building a Site Without Spending a Fortune
   1. Mapping Your Route to a Successful Site
   2. You Can Do It! Making a Build-It-Yourself Site
   3. Creating Your Site with the Pros
4. Chapter 4: Finding the Host with the Most
   1. Differentiating between an ISP and a Host
   2. Determining What Makes the Difference for High-Performance Hosting
   3. Sorting Out Your Website Host Options
   4. Putting the Long-Term Contract in the Past
   5. Serving Yourself: Don’t Overlook Other Server Options
5. Chapter 5: Developing Content That Satisfies Visitors and Search Engines
   1. Words Are Words — Right? Wrong!
   2. Getting Ready to Write for the Web
   3. Moved to Purchase: Turning Words into Action
6. Chapter 6: Going Beyond Beta and Launching Your Site
   1. Some Things to Know Before You Start Uploading
   2. Taking the Compatibility Test: Testing Screen Resolutions, Browsers, and Platforms
   3. Taking a Trial Run
   4. Three, Two, One — Take Off!