Book 1

Start-Up Essentials

Contents at a Glance

  1. Chapter 1: Starting from Scratch
    1. What Are You Waiting For? Start Your Business Now!
    2. Choosing Just the Right Business
    3. Getting Started
  2. Chapter 2: Turning Ideas into a Viable Internet Business
    1. Thinking Like an Online Entrepreneur
    2. Putting Your Business Idea Under the Microscope
    3. Identifying Your Market and Target Customer
    4. Competing to Win: Analyzing Your Competition
  3. Chapter 3: Getting Real: Creating a Usable Business Plan
    1. Understanding the Value of a Plan
    2. Recognizing That the Parts of the Plan Make a Whole
    3. Getting Help to Write the Plan
    4. Using a Business Plan Today, Tomorrow, and Always
  4. Chapter 4: Funding Your Online Business
    1. Bootstrapping the Low-Cost, No-Cost Site
    2. Finding the Perfect Investor
    3. Checking Out Alternative Financing
    4. Taking a Shortcut: Purchasing an Existing Site
  5. Chapter 5: Creating Policies to Protect Your Website and Customers
    1. Taking Care of Customers
    2. Putting Policies in Place
    3. Delivering On Your Promises
  6. Chapter 6: Setting Up Shop: What You Need for Online Efficiency
    1. A Floor Plan for Success
    2. Must-Have Equipment
    3. Tools for Your Desktop
    4. Your Essential Software Toolkit
    5. Connectivity: Today’s Internet Options and More
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