Chapter 4
IN THIS CHAPTER
Keeping up with IRS expectations
Tracking your profits and losses
Finding software to make accounting a snap (or as close as it gets)
Choosing a professional to protect your pocketbook
Deciding what paperwork stays and what goes
Unless you have a penchant for numbers, along with a love of crunching them, accounting is probably the least fun part of owning a business. Even so, we also recognize that it’s one of the most necessary business functions. Why? It boils down to these two issues:
Dread it as you may, you have to embrace accounting. Okay, perhaps not embrace it, but you can at least learn to appreciate its value and commit to keeping up with it. To help prepare you for that financial road ahead, we start by introducing you to some basics of accounting. Before long, you may even look forward to balancing your checkbook. (Hey, anything is possible.) If you find that you just can’t hack the accounting life, check out our advice on how and when to choose a professional to help you out.
You’ve probably heard the saying that nothing in life is certain except death and taxes. Suffice it to say that the latter is at least predictable. As a business owner, you can count on the tax man regularly showing up on your doorstep. Rain or shine, without fail, taxes come due at certain times of the year whether you like it or not.
In Book 2, Chapter 2, we give you a glimpse of what to expect of the tax man when we discuss the pros and cons of various ownership structures for your business and how each form is taxed. Regardless of which type of business structure you choose, you face many tax-related requirements when you run an online business.
For starters, several types of federal and state taxes are likely to apply to you, as we describe in the next few sections.
You pay income tax on the money your business earns. Almost every type of company has to file an annual income tax return. (The exception is the partnership, which files only an information return.)
The important thing to know is that federal income tax is a pay-as-you-go system — the IRS doesn’t want to wait until the end of the year to receive its cut of your money. Instead, you must pay the amount of taxes that are due every quarter. Because you don’t always know the exact amount to pay in time to file by the IRS deadline (maybe an overdue invoice comes in at the last minute or a refund has to be issued), you can estimate the tax amount for each quarter and then submit that dollar amount. Table 4-1 lists the appropriate IRS form to submit when you’re estimating taxes, along with many other forms that the IRS says you need, according to the type of organization you create.
TABLE 4-1 IRS Tax Forms Based on Business Type
Organization Type |
Potentially Liable for This Type of Tax |
Form or Forms Required |
Sole proprietor |
Income tax |
1040 and Schedule C1 or C–EZ (Schedule F1 for farm business) |
Self-employment tax |
1040 and Schedule SE |
|
Estimated tax |
1040–ES |
|
Employment taxes: Social Security and Medicare taxes and income tax withholding |
941 (943 for farm employees) |
|
Federal unemployment (FUTA) tax |
940 |
|
Partnership |
Annual return of income |
1065 |
Employment taxes |
Same as sole proprietor |
|
Partner in a partnership (individual) |
Income tax |
1040 and Schedule E |
Self-employment tax |
1040 and Schedule SE |
|
Estimated tax |
1040–ES |
|
Corporation or S corporation |
Income tax |
1120 (corporation) 1120S (S corporation) |
Estimated tax |
1120–W (corporation only) |
|
Employment taxes |
940, 941, or 943 |
|
S corporation shareholder |
Income tax |
1040 and Schedule E |
Estimated tax |
1040–ES |
Your tax responsibilities don’t end, of course, with reporting your income. Employees play a role, too. Whether you have one person (even if that’s you!) or 100 people working for your company, if you hire employees to work in your online business, you’re responsible for paying certain taxes on behalf of those employees. Even if they work only part-time, you still have to keep up with the paperwork and pay up.
These obligations are commonly referred to as payroll taxes. You must file withholding forms (along with the accompanying payment) to both the IRS and your state treasury department. The types of taxes you pay on behalf of your employees include
Calculating the withholding amount can be complicated. You start with the information submitted by your employee on a Form W-9 and then use the tables in IRS Publication 15, Employer’s Tax Guide (Section 9), which is available at www.irs.gov/publications/p15/index.html
. Withholding guidelines are updated sometimes, so it is important to review the tax guide. The most recent changes occurred in 2016. If you are still not sure how to calculate this amount or are uncertain of changes to requirements and how they might apply to you, your financial advisor (bookkeeper or accountant) can easily make the calculations for you.
With calculated withholding amounts in hand, you need to fork over payroll taxes every quarter. You must file Form 941, Employer’s Quarterly Tax Return, by the last day of the month that follows the end of the quarter. Table 4-2 shows the payroll due dates for both paper filing and electronic filing.
TABLE 4-2 Due Dates for Payroll Taxes
Quarter Ends |
Normal Due Date |
Extended Due Date |
March 31 |
April 30 |
May 10 |
June 30 |
July 31 |
August 10 |
September 30 |
October 31 |
November 10 |
December 31 |
January 31 |
February 10 |
In addition to providing payroll dates, the IRS website for small businesses offers easy access to almost every other type of tax form you need to submit. The site even contains an online learning center so that you can further educate yourself about all tax and business start-up issues. You can see instructional videos online at www.irsvideos.gov/smallbusinesstaxpayer
.
You might want to file electronically. (Come on — if you’re running an online business, you ought to be set up for filing online, right?) Although the process is fairly easy, some paperwork is involved. In other words, don’t assume that you can wait until the day before your taxes are due to sign up.
To start making online payments, go to the official Electronic Federal Tax Payment System (EFTPS) website at www.eftps.gov/eftps
. EFTPS is a free service to business and individual taxpayers. Before you can file your taxes electronically, however, you must enroll online. Click the Enroll button at the top of the page and then follow the instructions to submit your information. Getting set up to make electronic payments generally takes 5 to 7 days.
Another tax responsibility is that of tracking and collecting sales tax from your customers and then submitting it to the appropriate state and local agencies. If you sell (or manufacture) products, you probably have to deal with this issue.
You may be wondering whether you can avoid sales tax because you’re selling products online and not in a particular state. As of 2016, it comes down to this guideline:
If you sell to people in any state where you have a nexus, or physical presence (a store, a warehouse, and sometimes that can also be the tiniest remote office), you must collect tax from customers originating from that same state.
As individual states are becoming more aggressive about collecting sales tax from Internet-based companies, the current ruling on when to collect tax may change. Keep in mind, some states do not collect any sales tax. That list currently includes Alaska, Delaware, Hawaii, Montana, New Hampshire, and Oregon. Other states may have exceptions for taxes collected on certain types of goods. In other words, it’s complicated! Our advice is to stay on top of the most current information at both the state and federal levels and to have your accountant continually keep you updated. Using a good shopping cart solution (which we discuss in Book 4) for your website may also help make it easier to keep up with which online customers to tax and when.
Although we freely admit that accounting isn’t our favorite activity, some elements of it are enjoyable. For example, at the end of every month, you have the opportunity to look at the profit-and-loss (P&L) statement to see how well your business is doing — on paper. It’s like getting a checkup (for better or worse) and viewing a summary of every activity you performed during the month, as it relates to the bottom line of your business. If all is well, yippee! If you encounter problems, a P&L statement is bound to expose your points of weakness.
If you’re still not sure what a P&L is, let alone what it means to your business, don’t worry. You’ll soak up the idea of a P&L in no time, along with several other important pieces of financial information in the following sections.
Before you can walk, you have to crawl. When you’re starting a business, one of the first things you have to do is select your tax year, or the defined period that you use to provide an annual snapshot of the financial state of your business.
You can choose from several types of tax year:
A calendar year is probably the easiest reporting method for you to adopt. Depending on which type of business you form (an LLC or S corporation, for example), you may have difficulty getting the IRS to approve anything other than a calendar year. The IRS refers to it as a required tax year.
Your next decision is to choose an accounting method for your business. You use this method to arrive at your income and expenses. Just as you choose your tax year, you select your preferred accounting method when you start your business. You’re then expected to stick with it, unless the IRS approves a change.
Here are the two most common accounting methods for a business:
Cash basis: Simply put, you report earnings when they’re received and report expenses when they’re incurred. The IRS says that you cannot use the cash method if any of these conditions applies:
Special circumstances and exceptions to the rules always exist. Be sure to check with your CPA regarding which basis is best for your business.
Accrual basis: In this method, your revenues can be reported when you earn them rather than when you receive the money (cash). Likewise, your expenses can be reported on the date they’re owed, as opposed to the date on which you pay them. If you produce items or have inventory, accrual is considered the best way to provide an accurate picture of your financial status from year to year. Of course, that rule has some exceptions! You can use another method, even if you deal with inventory, if you are
Also, you must not be
No matter which accounting method you choose, you need to know how to make sense of your company’s financial statements. A balance sheet, which is one of those statements, is a detailed summary of your business’s financial status.
To understand your balance sheet, here are some terms you need to know:
Now you know all the essential terms that relate to a balance sheet. The next important point is that when a balance sheet is put together correctly, the bottom line must “balance” by using the following equation:
Assets = liabilities + net worth
That’s it. See? It’s not that confusing! To help you grasp how a balance sheet should look, check out the sample shown in Figure 4-1.
Unlike a balance sheet, an income statement (commonly referred to as a profit-and-loss statement, or P&L) provides a quick snapshot of your revenues and expenses. It’s made up of line items, a sequence of items providing a monetary total for every category of revenues or expenses. When you compile the statement, you can see how much money your business earned (or lost) for that specific period.
Suppose that you earn $750 in a month, which is deposited in your checking account. Then you withdraw (or spend) $800 that month. The bank also charges you $40 in overdraft fees for two bounced checks that were paid from your account. You have lost $90 for the month (you were short $50, plus $40 in overdraft fees).
Your P&L shows you the same type of information as your bank statement. If you pull up a record of your bank account online, you can see a list showing where your money went that month. By looking at your initial balance, and the checks you wrote against your deposits, you see whether you ended up with a positive balance (a profit) or a negative balance (a loss) over that period.
Check out Figure 4-2 to see what a P&L statement looks like.
In the example shown in Figure 4-2, notice two important characteristics of a P&L:
The dollar value for each line item is shown as a percentage of your gross revenues (total earnings before anything is deducted). Using percentages gives you a clearer picture of how much (or little) you’re spending from your total earnings. For example, if you find that you’re spending 32 percent for banner advertising and only 5 percent on keywords, consider whether that’s how you intended to spend your advertising budget.
Regularly review your P&L statement to track whether you’re staying within your budget for the year.
Think of a P&L as a tool for keeping track of your business. Like the balance sheet, it provides an important glimpse of your business, over a specific period. If you review your financial statements regularly, you can catch mistakes and identify positive trends and then use that information to make critical decisions about the financial well-being of your online endeavor.
Accounting software allows you to enter your daily financial activities, press a few keys at the end of the month, and — voila! — print your balance sheet and P&Ls. It’s just a matter of picking the right software.
QuickBooks, the accounting software from Intuit (www.intuit.com
), is a favorite among many small-business owners because it simplifies the recordkeeping process for your business and is extremely easy to learn and use. Many people are already familiar with it, simply because they use it for personal accounting, too. Popular brands such as QuickBooks and Sage 50c (www.sage.com
) offer many versions of accounting software based on size, industry, and specific features.
Our purpose isn’t to sell you on a particular brand of software. Instead, we want to help you understand which benefits and features to look for so that you can choose the best accounting software for your online business.
The first consideration for choosing software is whether you want to use a web, or cloud-based, service provider. Many vendors provide online accounting services. FreshBooks, Zoho Books, and Xero are some of the popular cloud-based options available today. Traditional accounting software providers also offer online versions of their products, such as QuickBooks Online and Sage One.
One big advantage of a cloud-based product is that the data is stored off-site and is easily accessible from any computer. Why does this matter? Well, if something happens to your office (such as a fire or a flood), you can still access your data from another location. Or if you travel, you can manage your accounting details while you’re on the road.
Another perceived advantage is pricing. Rather than pay several hundred dollars out of your pocket in one whack, you pay it out every month (sometimes as little as $10 a month). After a full year or two, of course, you’ve paid almost the full price of a box of software. But that monthly fee can also include support and other benefits that over-the-counter accounting software might not offer. Additionally, you have a pay-as-you-grow option. In other words, you can easily upgrade to the next level of service as your business grows or choose certain add-on services, as your needs change — instead of investing upfront for services that you may not need yet.
Speaking of a growing business, when you’re shopping for accounting software, one size doesn’t fit all. The amount of revenue your business pulls in, along with the number of employees you hire, has a lot to do with which accounting program you should choose. For that matter, solo entrepreneurs may not have any employees! If you run a small business, you'll want to find entry-level software that is designed for very small businesses. If you have a larger company, you may need an enterprise edition that has more robust features.
Ah, it’s everyone’s favorite question: How much do you want (or are you willing) to invest in your accounting program? You probably prefer leaning toward the lower side of the price scale. Luckily, most over-the-counter software packages suited to truly small businesses range from $30 to $400 for single users. The price fluctuation largely depends on these factors:
Features and users: Price is affected by not only the number of features offered with various accounting software programs but also the complexity of those features. The number of licenses you need, or number of users with access to the program, often affects price. Keep these questions in mind:
The more you expect from your accounting software, the more you can expect to pay for it!
Another important part of your purchasing decision is the issue of support. One advantage of choosing software that has been around for a while is that the company is usually capable of providing decent support, both online and by phone. Access to support is also an advantage of using a cloud-based solution. Not all versions of a particular product or solution include the same level or type of support, so it is important to understand what is included with your monthly fee.
In addition to being able to turn to your software vendor for support, you should know that your accountant and other financial advisors are better prepared to help you when you use software that they know how to use. For that reason, don’t hesitate to ask for their advice before making your final purchase.
Regardless of the type of accounting software you install or your own ability to number-crunch, at some point you might need or want to hire outside help. An array of tax and accounting professionals are available. In the following sections, we tell you how to determine which one is right for you.
Start by reviewing the types of professionals who can help you. They include
Bookkeeper: Someone in this category can manage the basic recordkeeping activities for your small business, including these tasks:
In addition to being able to keep the books, this person should be comfortable with creating an income statement and a balance sheet each month. Of course, bookkeepers come with all levels of experience and education. (Some are professionally certified with a college degree, and others aren’t.) A basic bookkeeper is usually the most affordable outside help.
As a general rule, you need a full or part-time bookkeeper. If you’re up to the task (and many small-business owners like it this way), you can wear that hat, too. If you aren’t adept at follow-through or if numbers just plain scare you, consider hiring someone.
Depending on the experience (or inexperience) of the professional and the market rate in your community, you can hire a basic entry-level bookkeeper (often referred to as a bookkeeper clerk), for a fairly low hourly rate. (The rate can start in the range of $10 to $20 an hour, depending on experience.) A more experienced person, such as a professional full-time bookkeeper or a professionally certified bookkeeper, charges a much higher hourly rate — or a mid-to-upper-end management-level salary if you hire the person full time.
In addition to having someone handle your daily financial recordkeeping, you should establish a relationship with a CPA, an accountant, or an enrolled agent. This type of professional should be available to assist you with these tasks:
After you decide which type of professional you want to hire, your next step is finding one. Fortunately, you have lots of places to turn to for a head start on this task:
www.aicpa.org
www.naea.org
www.attorney-cpa.com
www.cpaai.com
www.aipb.org
www.agn-na.org
Classifieds: When you’re hiring a bookkeeper or an accountant, feel free to place an ad in local newspapers, online career or job sites, or on social media sites, such as LinkedIn. These are all good resources for finding the best candidate.
When you place a help-wanted ad, you'll hear from better-qualified candidates if you’re specific about the required job functions. We also recommend requesting that job candidates forward their salary requirements or salary history, along with their résumés.
After you create a short list of possible candidates, how do you decide which one is best suited for your business? In addition to checking for proper accreditations and confirming hourly rates, you have to consider a few other issues when you’re choosing a CPA, an accountant, an enrolled agent, or even a tax attorney:
Experience: You want to know whether the person specializes in particular areas of accounting or tax law. You should also find out, however, what type of work now takes up the majority of the professional’s time and also the type of work performed in the past. Two critical questions to ask are
Because definitive rules of taxation and the Internet are still somewhat up in the air, you’re not as likely to find a professional who specializes in this area. Instead, look for someone who’s eager and willing to stay informed on new issues and changes to the tax law. Preferably, choose someone who’s committed to tracking down the answers to difficult or lesser-known tax questions.
Ask your CPA about changes in the tax law to determine whether you’re affected. The IRS provides a quick summary of those yearly changes on its website at www.irs.gov
.
Spending the time to determine these concerns means a lot to the future of your online business. After all, this professional plays an integral part in your business as a trusted financial advisor. That’s why we suggest taking your time to select the best match for you and your new business.
After you find a CPA or another financial professional, that person no doubt instructs you on the rules of good recordkeeping. In the meantime, take our crash course to help you get started doing things right!
When we refer to records in the remainder of this chapter, we don’t mean your account logs. Instead, we’re talking about the physical records (the dreaded paper trail) that the IRS expects you to maintain. The thought of accidentally throwing out the wrong receipt or losing a copy of a questionable invoice can send chills up the spine of any well-meaning entrepreneur if the IRS comes calling. At the same time, your office space probably doesn’t come with unlimited storage space.
How do you balance the need to hang on to important receipts with the need not to be overrun by the growing mounds of paper? The good news is that the IRS now recognizes electronic versions of financial records. You can therefore scan copies of receipts, invoices, logbooks, and other proof of financial transactions and save them as files on your computer or, better, back up these files online (in the cloud) or to a DVD. Then you get to throw out the hard copies! That’s the easiest way to avoid the clutter that builds up with months and years of business transactions.
Whether or not you “go digital” with your recordkeeping, one critical question remains: How long should you keep records? We should have a straightforward answer for you, but we haven’t found one yet. That’s because the IRS states (in Publication 583):
You must keep your records as long as they may be needed for the administration of any provision of the Internal Revenue Code. Generally, this means you must keep records that support an item of income or deduction on a return until the period of limitations for that return runs out. The period of limitations is the period of time in which you can amend your return to claim a credit or refund, or the IRS can assess additional tax.
Huh? Well, the IRS says that you should keep records for as long as there’s a possibility that it might audit you. We always heard that 7 years is a safe bet. However, the true issue isn’t the type of documentation; rather, it’s the type of situation you encounter with the IRS.
For example, if you have employees, the IRS says that those tax records must be kept for at least 4 years from the period the tax becomes due or is paid, whichever is later. On the other hand, records about assets, such as property, should be kept until the period of limitations expires for the year in which you dispose of the property. Even tangible guidelines such as those, however, could be null and void if you’re audited for a fraudulent tax return. In that case, all bets are off and you had better have ready access to all your records, from the beginning of time!
All these situations make up what the IRS refers to as a period of limitations. Table 4-3 gives you an overview of the rules for these time restrictions, as defined by the IRS.
TABLE 4-3 IRS Periods of Limitations
If You Do This |
The Period Is This Long |
Owe additional tax and the other situations in this table don’t apply |
Three years |
Fail to report legitimate income that's more than 25 percent of the gross amount on your return |
Six years |
File a fraudulent return |
Unlimited |
Fail to file a tax return |
Unlimited |
File a claim for credit or a refund after filing your return |
Two to three years after tax is paid |
File a claim for a loss from bad debt or worthless securities |
Seven years |
We hope that you never have to worry about an audit from Uncle Sam (the U.S. government). The thought that it’s always a possibility, though, is certainly incentive enough to keep all your records in order!
18.118.30.253