Acknowledgments

No book is the work only of its authors. We greatly appreciate the valuable contributions of several people who helped make this new edition possible. As always, we owe extra-special thanks to Keri Jean Miksza for her dedicated and valuable contributions to all phases of the project and to her husband Pete and daughters Lucy and Mary for all the support they provide Keri during this very absorbing project.

We owe substantial thanks to Andy Norman of Drake University for his skillful help in developing chapter vignettes and highlights, company and video cases, PowerPoint presentations, and the marketing plan appendix. This and many previous editions have benefited greatly from Andy’s assistance. We also thank Colette Wolfson of the Ivy Tech Community College School of Business for her dedicated efforts in preparing end-of-chapter materials. Additional thanks go to Carol Davis at California State University Monterey Bay for her work in updating the Instructor’s Manual and Test Item File. Finally, we’d like to thank the professors who assisted with our work on MyMarketingLab: Arlene Green, Indian River State College; Mahmood Khan, Virginia Tech; Todd Korol, Monroe Community College; Susan Schanne, Eastern Michigan University; and Sarah Shepler, Ivy Tech Community College. All of these contributors are greatly appreciated in making the seventeenth edition of Principles of Marketing a robust teaching and learning system.

Many reviewers at other colleges and universities provided valuable comments and suggestions for this and previous editions. We are indebted to the following colleagues for their thoughtful input:

Reviewers

  • Sucheta Ahlawat, Kean University

  • Darrell E. Bartholomew, Rider University

  • Leta Beard, University of Washington

  • Greg Black, Metropolitan State University of Denver

  • Christopher P. Blocker, Colorado State University

  • Kathryn Boys, Virginia Tech

  • Rod Carveth, Naugatuck Valley Community College

  • Anindja Chatterjee, Slippery Rock University of Pennsylvania

  • Christina Chung, Ramapo College of New Jersey

  • Ed Chung, Elizabethtown College

  • Marianne Collins, Winona State University

  • Mary Conran, Temple University

  • Eloise Coupey, Virginia Tech

  • Deborah L. Cowles, Virginia Commonwealth University

  • Alan Dick, University of Buffalo

  • Patti Diggin, West Chester University of Pennsylvania

  • Frank Franzak, Virginia Commonwealth University

  • George J. Gannage Jr., Embry Riddle Aeronautical University

  • David A. Gilliam, University of Arkansas at Little Rock

  • Karen Gore, Ivy Tech Community College, Evansville Campus

  • Deborah M. Gray, Central Michigan University

  • Amy Handlin, Monmouth University

  • James Heyman, University of St. Thomas

  • Ken Knox, Eastern Gateway Community College

  • Ann T. Kuzma, Minnesota State University, Mankato

  • Geoffrey P. Lantos, Stonehill College

  • Charles Lee, Chestnut Hill College

  • Yun Jung Lee, Adelphi University

  • Carolyn A. Massiah, University of Central Florida

  • Samuel McNeely, Murray State University

  • Chip Miller, Drake University

  • Linda Morable, Richland College

  • Randy Moser, Elon University

  • David Murphy, Madisonville Community College

  • Esther Page-Wood, Western Michigan University

  • Ed Petkus Jr., Ramapo College of New Jersey

  • Tim Reisenwitz, Valdosta State University

  • Mary Ellen Rosetti, Hudson Valley Community College

  • William Ryan, University of Connecticut

  • James Sawhill, Washington University–Missouri

  • Mid Semple, SUNY Broome

  • Roberta Schultz, Western Michigan University

  • Shweta Singh, Kean University

  • Michaeline Skiba, Monmouth University

  • Joseph G. Slifko Jr., Pennsylvania Highlands Community College

  • J. Alexander Smith, Oklahoma City University

  • Deb Utter, Boston University

  • Donna Waldron, Manchester Community College

  • Wendel Weaver, Oklahoma Wesleyan University

  • Susan D. Williams, New Jersey City University

  • Douglas Witt, Brigham Young University

  • Poh-Lin Yeoh, Bentley University

We also owe a great deal to the people at Pearson Education who helped develop this book. Portfolio Manager Dan Tylman provided resources and support during the revision. Editorial Coordinator Linda Albelli and Project Manager Karin Williams provided valuable assistance and advice in guiding this complex revision project through development, design, and production. We’d also like to thank Director of Portfolio Management Stephanie Wall for her strong guidance and support along the way as well as the expertise of Managing Producer Ashley Santora, Director of Production Jeff Holcomb, and Product Marketer Becky Brown. We are proud to be associated with the fine professionals at Pearson. We also owe a mighty debt of gratitude to Senior Project Manager Charles Fisher, Associate Managing Editor Allison Campbell, Design Manager Emily Friel, and the rest of the team at Integra for their fine work on this edition.

Finally, we owe many thanks to our families for all of their support and encouragement—Kathy, Betty, Mandy, Matt, KC, Keri, Delaney, Molly, Macy, and Ben from the ­Armstrong clan and Nancy, Amy, Melissa, and Jessica from the Kotler family. To them, we dedicate this book.

Gary Armstrong

Philip Kotler

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