Aaker, Jennifer, 145n23
AARP, 312
ABC, 540
ABC World News, 443
Abercrombie Kids, 75
Abrams, Rachel, 270n
Accenture, 243
Acqua di Cristallo, 159
Active Fitness, 192
Acura, 563
Acxiom, 193
Adamson, Brent, 168n8
Adamy, Janet, 187n1
Addady, Michael, 430n5
ADP administrative services, 462
AdSense (Google), 526
Aflac, 239
Agdal, Nina, 193
Agents of S.H.I.E.L.D., 451
AGIT Global, 309
Air Canada, 341
Air China, 341
Air Wick, 521
Alameda, California, 588
Alaska Airlines, 217
Alba, David, 587n
Albright, Todd, 484
Allison, Melissa, 501n31
Allpay, 515
Allred, Anthony, 314n10
Allure magazine, 113
Alsever, Jennifer, 117n20
Alstyne, Marshall, 253n
Alu Mind, 330n
Amano, Tomofumi, 562n38
Amazon.com, 4, 16, 21, 79, 90, 105, 113, 114, 139, 152, 160, 206, 209, 226, 228, 237, 241, 277, 282–284, 301–302, 310, 316–318, 325, 332, 335, 342, 343, 349–351, 355, 368, 382, 387, 486–487, 489–490, 494–495, 502, 514–517, 519, 523–524, 530, 539, 553, 555, 590
American Advertising Federation, 509
American Pharaoh (horse), 447
American Society for Quality, 225
Amtrak Train, 317
Amway, 337
Anchorage, Alaska, 243
Anders, George, 487n1
Anders, Melissa, 82n39
Anderson, George, 385n30
Anderson, James C., 472n20
Andrew, Marc, 374
Android Wear, 230
Annie’s Homegrown, 90
Ansoff, H. Igor, 46n7
Anthem, 96
Antitrust Division, of Attorney General’s Office, 85
Any.do, 503
AOL, 524
Appirio, 96
Apple Health, 97
Apple Inc., 24, 52, 63, 79, 89, 90, 101, 105, 114, 124, 144, 145, 165, 193, 207, 220, 221, 222, 226, 229, 241, 242, 245, 250, 255, 256, 263, 265, 277, 278, 289, 294, 306–307, 308, 316–319, 325, 332, 335, 340, 346, 363–364, 367, 380, 419, 431, 506, 510, 515, 517, 519, 523–524, 530, 532, 539, 544, 553, 561, 564, 579
Apple Music, 342
Apple Pay, 513
Apple, Fiona, 586
Applebee’s, 381
Apt. 9, 378
Aquafina, 247
Aquilla, 65
Arby’s, 444
Ariker, Matt, 117n22
Armstrong, Lance, 413
Arrow Electronics, 388
Association of National Advertisers, 509
Aston Martin, 202
AT&T, 74, 87, 136, 241, 257, 298, 311, 386, 419, 510, 523, 533
Athlete’s Foot, 340
Atkins, Amy, 194
Atkins, Chester, 194
Atkinson, Michelle, 501n32
Audience Network, 450
Ausick, Paul, 547n7
Austin, Christina, 247n45
Austria, 564
Avalon (Toyota), 227
Avengers: Age of Ultron, 435
Aventis, 243
Avery, Jill, 22n27
Awesome Auger, 506
3.144.222.149