Name brand, choosing, 241–243

National brands v. store brands, 243–244

National Environmental Safety Act (1969), 86

National Traffic and Safety Act (1958), 86

Native advertising, 435–436, 450–451

Native Hawaiians, diversity, demographics and, 78–79

Natural environment, 80–82

Natural food markets, 89–90

Natural resources, 80–81

Nature, cultural views of, 89–90

Need recognition, buyer decision process, 152

Needs (customer)

• analyzing, marketing channel design and, 345

• marketing and, 5, 6

• Maslow’s Hierarchy of, 147

Neighborhood shopping centers, 380

Neuromarketing, 115, 116

New brands, 247–248

New product development

• business analysis and, 261

• commercialization, 263

• concept development/testing, 259–260

• idea generation, 257–259

• idea screening, 259

• major stages in, 257

• managing, 263–265

• marketing strategy development, 260–261

• product development, 262

• screening framework (R-W-W), 259

• test marketing, 262–263

New product pricing strategies

• market-penetration pricing, 309

• market-skimming pricing, 308–309

• product price bundling, 311

New products

• adoption process, 154–155

• development strategy, 256–257

• innovation and, Samsung, 254–255

New retail forms, 382

News, as PR tool, 448

Newspapers, advertising and, 442, 564

New task, 167

Niche marketing, 199–200, 534–535

Nonpersonal communication channels, 412

Nonprobability samples, 115

Nonprofits

• marketing information and, 120–121

• telemarketing and, 506

Nontariff trade barriers, 546

North American Free Trade Agreement (NAFTA), 548

Not-for-profit marketing, 27–28

Nutritional labeling, 584

Nutrition Labeling and Education Act (1990), 86, 229