N

  • Name brand, choosing, 241243

  • National brands v. store brands, 243244

  • National Environmental Safety Act (1969), 86

  • National Traffic and Safety Act (1958), 86

  • Native advertising, 435436, 450451

  • Native Hawaiians, diversity, demographics and, 7879

  • Natural environment, 8082

  • Natural food markets, 8990

  • Natural resources, 8081

  • Nature, cultural views of, 8990

  • Need recognition, buyer decision process, 152

  • Needs (customer)

    • analyzing, marketing channel design and, 345

    • marketing and, 5, 6

    • Maslow’s Hierarchy of, 147

  • Neighborhood shopping centers, 380

  • Neuromarketing, 115, 116

  • New brands, 247248

  • New product development

    • business analysis and, 261

    • commercialization, 263

    • concept development/testing, 259260

    • idea generation, 257259

    • idea screening, 259

    • major stages in, 257

    • managing, 263265

    • marketing strategy development, 260261

    • product development, 262

    • screening framework (R-W-W), 259

    • test marketing, 262263

  • New product pricing strategies

    • market-penetration pricing, 309

    • market-skimming pricing, 308309

    • product price bundling, 311

  • New products

    • adoption process, 154155

    • development strategy, 256257

    • innovation and, Samsung, 254255

  • New retail forms, 382

  • News, as PR tool, 448

  • Newspapers, advertising and, 442, 564

  • New task, 167

  • Niche marketing, 199200, 534535

  • Nonpersonal communication channels, 412

  • Nonprobability samples, 115

  • Nonprofits

    • marketing information and, 120121

    • telemarketing and, 506

  • Nontariff trade barriers, 546

  • North American Free Trade Agreement (NAFTA), 548

  • Not-for-profit marketing, 2728

  • Nutritional labeling, 584

  • Nutrition Labeling and Education Act (1990), 86, 229

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