Uber, 94, 240, 316, 317–318, 332–333, 334

Ukraine, 551–552

Umpqua Bank, 539

Unbreakable Kimmy Schmidt, 540

Uncle Buck’s Fishbowl & Grill, 396

Under Armor, 46–47, 190, 258–259, 330, 437

Undgerleider, Neil, 503n

UNESCO, 559

UNICEF, 424

Unilever, 13, 29, 190, 196, 201, 228, 319, 336, 402, 416, 417, 423, 434, 530, 566, 572–574, 584, 599

Union of South American Nations (UNASUR), 548

Uniqlo, 376

United Airlines, 288, 325, 341

United Kingdom, 275, 445, 548, 552, 555, 557, 559, 564

United Parcel Service (UPS), 80, 207, 211, 358, 555

United States, 28, 78, 81, 84, 85, 127, 135, 138, 140, 156, 182, 199, 315, 318, 319, 340, 356, 396, 445, 459, 467, 502, 508, 513, 514, 524, 534, 538, 543, 545, 548, 552, 554, 555, 559, 560, 562, 564, 569, 578, 579, 581, 600

United Technologies Corporation, 545

Universal Studios, 545

Unmetric Blog, 587n

Upton, Kate, 193

Urban Decay, 559

Urstadt, Bryant, 330n

USAA, 103, 215, 346

U.S. Agricultural Department, 181

USA Today AdMeter, 18, 398

U.S. Census Bureau, 121

U.S. Centers for Disease Control and Prevention, 428

U.S. Department of Agriculture, 579

U.S. Department of Commerce, 178

U.S. Department of Defense, 367

U.S. Department of Justice, 325

U.S. Department of Transportation, 288, 362

U.S. Forest Service, 137, 497

USG Corporation, 169

U.S. government, 124, 178, 181, 196

U.S. Health Insurance Portability and ­Accountability Act (HIPAA), 96

U.S. military, 28, 179

U.S. Navy, 506

US News, 571n

U.S. Patent Office and Trademark database, 105–106

U.S. Postal Service, 28, 211, 239, 298, 456, 504

U.S. Security and Exchange Commission (SEC), 105

U.S. Small Business Association, 121, 178, 181

U.S. Yankelovich MONITOR service, 108