Unexpected situational factors, purchase decisions and, 153
Unfairness, in advertising, 508
Uniform-delivered pricing, 315
Unique selling position, 207
Unit pricing, 584
Universe, cultural views of, 90
Unsought products, 222
Upstream supply side, 573
Uruguay Round, 547
Usage rate, segmentation and, 192
Users, 168
User status, segmentation and, 192
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