Wakabayashi, Dalsuke, 307n1
Wakayama, Toshiro, 562n38
Waldman, Katy, 161n
Walgreens, 73, 183, 201, 312, 336, 340, 349, 416, 475, 507, 579, 592
Walking Dead, 541
Wall Street, 89
Wall Street Journal, 94, 238n, 351n, 436, 443, 446, 450, 451, 515n
Wall Street’s Customer Hall of Fame, 226
Walmart, 10, 13, 16, 27, 41t, 78, 81–82, 94, 102, 111, 136, 139, 141, 166, 173, 183, 189, 209, 210, 242, 275, 282–284, 287, 295, 317, 335, 340–341, 345, 348, 349, 353, 356–359, 362, 366–367, 369, 377, 379–381, 384, 387, 416, 459, 461, 472, 475, 486, 487, 514, 527, 529, 530, 532, 533–535, 542, 544, 546, 547, 553, 566, 576–579, 590, 592
Walmart Moms, 141
Walt Disney Company, 82, 89, 139, 141–142, 161, 201, 240, 242, 245, 250, 269, 506, 510, 530, 552, 557, 558
Walt, Vivienne, 555n29
Wang, Wendy, 76n20
Wannamaker, John, 413
Wantz, Laurel, 405n
Wardy, Melissa Atkins, 160
Warhol, Andy, 439
Warner Bros. Entertainment, 270
Warren, Tom, 518n1
Warrior Dash, 476
Washington, DC, 227
Washington Nationals, 227
Washio (laundry service), 334
Wassermann, Todd, 501n31
Waterford, 146
WD-40, 531
We Wore What (fashion blog), 496
Weber, Joseph, 298n10
Webster, Frederick E., Jr., 168n7
WeChat, 568
Wegert, Tessa, 425n
Weingarten, Gene, 227n10
Weinman, Joe, 527n12
Welch, Anna Rose, 231n16
Welch, Jack, 42n3
Welch, Suzy, 42n3
Werber, Cassie, 541n
Westbrook, Russell, 194
Western Auto, 373
Western Europe, 196
Westin Stamford Hotel, 208
Wheels Inc., 482
Whirlpool, 242
White Castle, 533
White, Gillian B., 27n34
White, Martha, 239n26
Whitford, David, 455n1
Whitley, Chris, 194
Whole Foods, 109, 139, 295–296, 303, 304, 345, 367, 368, 437, 451, 579
Wice, Nathaniel, 226n9
Wieczner, Jen, 97n
Wikipedia, 240
Wile, Rob, 274n27
Wilhelm, Alex, 432n
Willett, Megan, 286n3
Williams, Ashley, 70n3
Williams, Marcus, 353n18
Williams, Pharrell, 444
Williams, Robin, 399
Williams, Serena, 412
Williams, Trey, 119n
Wilson, Benet J., 92n
Wilson, Mark, 231
Wilson, Matt, 92n
Wilson, Rosalyn, 355n18
Wilson, Thomas, 453
WinCo, 370
Wines, Michael, 563n42
Winter Storm Memo, 24
Winters, Dean, 452
Wired, 587n
Wisconsin, 146
Witttenbraker, John, 22n27
Wong, Venessa, 195n
Woodman, Nick, 219
World Bank, 595
World Trade Organization, 547
World Wildlife Fund (WWF), 28
WPP group, 445
Wrangler, 59
Wyner, Gordon, 18n17
Wyss, Jim, 551n18
18.226.93.104