S&P 500, 323
S&P Pharmaceuticals Select Industry Index, 323
Saab, 48
Saatchi & Saatchi advertising, 242
Safien, Robert, 264n17
Sakar International, 245
Salesforce Chatter, 454
Sales & Marketing Management, 468n
Salter, Chuck, 267n
Samsung, 24, 28, 79, 105, 106, 165, 254–256, 265, 278, 289, 301, 306, 307, 338, 343, 346, 364, 367, 414–415, 430, 472, 507, 516, 524, 530, 532, 544, 545, 554
Samsung SleepSense, 255
San Diego, California, 7
Sanghoee, Sanjay, 144n22
Santa Monica, CA, 238
SAP, 358
SAP Consumer Insight 365, 509
SAP Enterprise-software, 468
SAP’s Consumer Insight 365 service, 124
Saran Wrap, 594
SAS, 117
Sasser, W. Earl, Jr., 235n22
Sattari, Setayesh, 42n3
Saturn, 48
Sauer, Abe, 435n13
Saunders, Andrew, 574n1
Save-A-Lot, 392
Sawhney, Mohabir, 515n
Sax, Davis, 309n3
Scare PewDiePie, 541
Schafer, Kayleen, 496n22
Schlesinger, Leonard A., 235n22
Schlossberg, Mallory, 562n39
Schmidt, Karl, 168n8
Schmitz, Rob, 546n6
Schreier, Martin, 264n17
Schultz, E. J., 89n47, 109n11, 272n23, 400n1, 427n1, 430n4, 444n25, 453n
Schultz, Howard, 39
Schwab online investment services, 220
Schwabel, Dan, 526n10
Schwartz, Ariel, 105n
Schwartz, John, 268n20
Schwartz, Nelson D., 381n21
Schwartzberg, Lauren, 217n
Schwarz, 275
Scion (Toyota), 227
Scism, Leslie, 243n35
Scooby Doo, 245
Scotch Tape, 243
Scott, Katherine, 355n22
Scott, Kevin, 258n6
Scott, Mark, 582n15
Scroogled.com, 432
SeaCaptainDate.com, 535
Seale, Barbara, 506n45
Sears Optical, 340
Sears, Joi, 574n1
Seattle Times, 529n
Sea World, 500
Sebastian, Michael, 436n15
Secret deodorant (P&G), 190
Sedaris, David, 79
Seedonk video monitoring, 245
Sega, 554
Segran, Elisabeth, 142n
Seven & I, 387
Seven & I Holdings, 561
Seventh Generation laundry detergent, 472
Severeson, Kim, 67n1
Sha, Bey-Ling, 446n28
Shaaw, Rajhkumar K., 547n7
Shake Shack, 87
ShamWow, 506
Shanghai Disneyland, 558
Shanghai Shendi Group, 558
Shankman, Samantha, 7n6
Shapiro, Ron, 472n20
Sharapova, Maria, 224
ShareDesk, 78
Shark Tank, 258
Sharma, Samrat, 256n3
Sharper Image, 381
Sharrock, Justine, 378n17
Shaver, Kurt, 461n7
Sherman, Erik, 263n15
Sheth, Jagdish, 55n13
Shields, Mike, 202n23
Shintaku, Junjiro, 562n38
Shop, Anthony, 105n
Shop ‘n’ Save, 392
Shoppers stores, 392
Short, Alex, 351n
Shriners Hospitals for Children, 175
Shu Uemura, 559
Shultz Shoes, 496
Siegel, Benjamin, 324n
Siemens, 225
Sierral Leone, 595
Significant Singles, 195
Silly Bandz, 268
Simanis, Erik, 551n
Simon, Paul, 520
Simpson, Craig, 504n38
Sina Welbo, 568
Sinegal, Jim, 375
Singer, Natasha, 123n32
Singh, Maanvi, 579n10
Singh, Sarwant, 140n17
Siralt, George Martin, 561n
Sisodia, Rajendra, 55n13
Skechers, 3
Skerik, Sarah, 448n31
Skida, 557
Skinner, Steve, 425n
Skittles candy, 298
Skyteam, 341
SlapChop, 506
Slate, 296n
Slimfast, 243
Sloane, Garrett, 499n
Slocumb, Chris, 140n17
Sluis, Sarah, 113n17
Small Town Shallow Pockets, 195
Smartwater, 243
Smith, Brad, 264n18
Smith, Daniel P., 6n5
Smith, Michael E., 115n19
Smith, Patti, 439
Smith, Will, 33
Snap Surveys, 112
Snapchat, 3, 17, 18, 23, 28, 139, 177, 243, 385, 403, 436, 443, 448, 491, 495, 498–499, 508, 515
Snapdeal, 555
Snapper, 354
Snavely, Brent, 92n
SnipSnap (app), 481
Snuggie, 506
SoBe brands, 247
Sobel, Bill, 177n
Soccer Gentleman (Tecate), 405
Soccer World Cup, 405
SoftSheen-Carson, 559
SoLoMo marketing, 201
Solomon, Michael R., 147n25
Solsman, Joan E., 342n9
Song of Style (blog), 496
Soni, Phalguni, 375n
Sonos wireless speakers, 226
Soper, Spencer, 284n1
Sour Patch Kids, 503
South Asia, 196
Southland Ice Company, 560
Southon, Mike, 316n12
Southwest Airlines, 12, 53, 78, 92, 115, 200, 216, 229–231, 239, 496, 527
Sozzi, Brian, 385n
SPAMMY awards, 495
Spector, Mike, 274n26
SpeedForm (Under Armor), 47
Spenner, Patrick, 16n15
Sperry Top-Sider, 88
SpongeBob SquarePants, 245
Sports Illustrated swimsuit edition, 269
Sports Utility Families, 195
Spring, Tom, 432n
Springer, Joe, 244n38
Springer, Jon, 371n6
Springfield, Missouri, 396
Sprint, 87
Sprott, David E., 314n10
Sprout (NBCUniversal), 215
Sqwiggle (app), 77
StachePassions.com, 535
Stakeholderorgwed, 600n
Stamp, Mike, 13n10
Stampler, Laura, 270n
Stance Socks, 199
Standard Industrial Classification System (SIC), 182
Stanford University, 160
Stanton, Steve, 264n18
Star Alliance, 341
Star magazine, 443
Star Trek, 25
Starbucks, 18, 20, 24, 26, 38–39, 41t, 62, 101, 106, 120, 186, 187, 192, 196, 201, 206, 208, 209, 215, 220, 262–263, 310, 322, 431, 435, 490, 500–501, 503, 544, 552, 553, 561, 590
Stebbins, Sam, 226n8
Steelcase, 196
Stefano, Justin, 158
Stella & Dot, 346
Stempel, Jonathan, 326n22
Stenvel, Taryn, 561n
Stephans, Jessica, 46n6
Stern, Stefan, 526n11
Stevenson, Robert Louis, 456
Stew Leonard’s, 20
Stewart, John, 240
Stihl power tools, 472
STIHL, 347
Stillman, Jessica, 354n21
Stitch Fix, 200
St. Pancras Renaissance London Hotel, 201
Stradivarius, 227
Streep, Meryl, 24
Streitfeld, David, 577n4
Stripe, 513
Stulz, Susie, 369n4
Subaru, 51
Subramaniam, Nikhil, 565n45
SubZero appliances, 208
Suddath, Claire, 270n
Sullivan, Anthony, 506
Sun Oil Company, 483
Sunglass Hut, 340
Sunny Delight, 233
Sunoco, 483
Sunsilk, 572
Super Bowl, 8, 18, 24, 25, 89, 104, 160, 398, 399, 410, 415, 420, 424, 434, 437, 444, 447, 523, 582
Super Target, 189
Supercell, 415
Supercuts, 375
SupermarketGuru.com, 328
Sure deodorant, 272
Surface tablet (Microsoft), 263
SurveyMonkey, 112
Sustainable Product Index, 387
Swanson, 129
Swedberg, Claire, 82n40
Swiffer, 243
Swift, Taylor, 437
Swindle, Gerald, 194
Switzerland, 251
Swivel Sweeper, 506
Symantec, 558
Syria, 513
Sysco Supplies, 392
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