Value
brand, 241
channel partners, working to create customer with, 350–351
communicating customer, advertising, 398–399
cost v., 226
creating, –
customer, 589
customer. See Customer value
customer perceived, 14
marketing channel members add, 336–337
perceived, 322
price-value and, 295–296
pricing based on v. cost-based, 286
service, 236
shared, 13
sustainable, environment and, 585
Value-added pricing, 287
Value-added resellers, 346
Value-based pricing, 287, 289
Value chain, 48–49
Value delivery network, 48, 49, 334–335
Value differences, identify, 206–207
Value disciplines, 527, 529
Value-driven marketing
brand strategy, 240–248
GoPro, 218–219
product line decisions, 232
product mix decisions, 232–233
services marketing, 234–240
Value for money, 299
Value marketing, 79–80
Value proposition
choosing, 11
positioning strategy and, 208–211
Values. See also Ethics; Marketing ethics
cultural, 88–90
ethical, 595
Value selling, 472
Values-led business, 87
Variability, of services, 234–235
Variable costs, 289
Variable usage rate, 311
Variety-seeking buying behavior, 151
Vendor-managed inventory (VMI) systems, 357
Vertical conflict, channel behavior, 338
Vertical marketing systems (VMS)
administered, 340–341
contractual, 340
corporate, 339–340
Video convergence, 403
Videos, consumer-generated, 438
Viral marketing, 495–496
Virtual instructor-led training (VILT), 463
Virtual meeting software, 461
Virtual reality, shopping and, 386
VMS. Vertical marketing systems
Voluntary chain, 373