M

  • Macroenvironment, marketing, 68, 72

  • Madison & Vine, 434, 436

  • Magazines, advertising and, 442, 443, 564

  • Magnuson-Moss Warranty Act (1975), 86

  • Mail questionnaires, 110111

  • Maintenance, repair, and operating (MRO) products, 388

  • Make-and-sell, 334

  • Managed marketplace, e-tailers, 514515

  • Management, of new product development

  • Management contracting, 557558

  • Manfluencers, 214

  • Manufactured materials, 223

  • Manufacturers, trade promotions and, 476

  • Manufacturers’ agents, 389390

  • Manufacturers’ and retailers branches and offices, 390

  • Manufacturer-sponsored franchise system, 340

  • Manufacturer-sponsored wholesaler ­franchise system, 340

  • Market

    • defined, 9

    • demand, pricing and, 297299

  • Market-centered companies, 536

  • Market challengers, 530, 533534

  • Market description, in marketing plan, 57

  • Market development, 47

  • Market dominance (Google), 539541

  • Market followers, 530, 534

  • Market growth rate, 43

  • Marketing

  • Marketing 3.0, 13

  • Marketing analysis (SWOT), 5556

  • Marketing analytics, big data and, 117, 119

  • Marketing budget, 56

  • Marketing by numbers

    • Advertising-to-Sales Ratios, 423

    • Apple vs. Microsoft, 63

    • C3, CPM, and CPP, 451

    • Cost of Sustainability, 598599

    • customer worth, 34

    • demographic trends, 95

    • Dental House Calls, 278

    • Evaluating Alternatives, 159

    • Field Sales versus Telemarketing, 513

    • information, value of, 127128

    • Louis Vuitton Price Increase, 328329

    • Market Share, 538339

    • NAICS, 182

    • Netflix’s Global Expansion, 569

    • Pop-Tarts Gone Nutty!, 251

    • Pricey Sheets, 302

    • Sales Force Analysis, 482

    • Stockturn Rate, 395

    • Tyson Expanding Distribution, 362

    • USAA, 215

  • Marketing channel design

    • consumer needs, analyzing, 345

    • defined, 344345

    • evaluation of major alternatives, 347

    • intermediaries, types/numbers of, 346347

    • international, 347348

    • objectives, setting channel, 345346

    • responsibilities, of channel members, 347

  • Marketing channel management

    • evaluate channel members, 351

    • motivate/manage channel members, 349351

    • public policy, distribution decisions and, 351352

    • selecting channel members, 348349

  • Marketing channels, 334

    • consumer and business, 337

    • distribution reduces transaction numbers, 336

    • importance of, 335

    • number of channel levels, 337

    • value, channel members add, 336337

    • See also Distribution; Supply chain entries

  • Marketing communications

  • Marketing concept, 12, 574575

  • Marketing control, 5859

  • Marketing dashboards, 59

  • Marketing differentiation, 51, 53

  • Marketing effort

    • department organization, 58

    • implementation, 5658

    • marketing analysis, 5556

    • marketing control, 5859

    • planning, 56

  • Marketing environment

    • cultural, 8790

    • defined, 68

    • demographic, 7273

    • economic, 7980

    • Kellogg, 6667

    • macro/micro, 6872

    • natural, 8082

    • political/social, 8487

    • responding to, 9091

    • technological, 82, 84

    • See also entries for individual subjects

  • Marketing ethics

    • Cost of a Life, 302

    • Creating Competitive Advantage…to What End?, 538

    • creating value or distracting customers, 63

    • CVS, big brother and, 34

    • Ethical Promotion, 423

    • #Fail, 513

    • Geographical Indication, 250251

    • Global Safety Standards, 569

    • How Young Is Too Young?, 9495

    • Less Bang for Your Buck, 328

    • Lily for Target, 395

    • metadata, 127

    • Milking the International Market, 598

    • morally difficult situations, in marketing, 594t

    • Native Advertising, 450451

    • Put On Your Thinking Caps, 277278

    • sustainability and, 595596

    • Targeting to Teens, 215

    • Trucker Rest Rules, 362

    • Ultimate Water, 159

    • Walking the Customer, 482

    • What Are Our Kids Eating?, 181182

    • See also Ethics entries

  • Marketing implementation, 5658

  • Marketing information

    • analyzing, 116120

    • assessing needs, 102

    • big data and, 101

    • competitive marketing intelligence, 103106

    • customer insights, gaining, 9899, 101102

    • distributing/using, 120

    • internal data and, 103

    • managing, 100

    • MIS, 102

    • in small business/nonprofits, 120121

  • Marketing information system (MIS), 101102

  • Marketing intermediaries, 70, 346347

  • Marketing logistics

    • goals of logistics system, 354

    • importance to supply chain management, 352353

    • information management and, 357

    • integrated management of, 357359

    • inventory management, 355356

    • sustainable supply chain and, 353354

    • transportation, 356357

    • warehousing, 354355

  • Marketing management

    • integrated program, 14

    • marketing concept, 12

    • product concept, 11

    • production concept, 11

    • selling concept, 12

    • societal marketing concept, 13

    • targeting customers, 10

    • value proposition, choosing, 11

    • See also Advertising

  • Marketing mix

    • developing integrated, 5355

    • pricing decisions and, 294, 297

    • wholesalers and, 391392

  • Marketing myopia, 7

  • Marketing plan, 57

  • Marketing planning, 56

  • Marketing process, 56

  • Marketing research, 106116

    • about, 106

    • contact methods, 110114

    • develop plan for, 107108

    • findings, interpret/report, 116

    • international, 121123

    • mechanical instruments for, 115116

    • misuse of data, 124125

    • primary data, 108116

    • privacy issues and, 123124

    • process, 106

    • questionnaires, 115

    • research plan, implementing, 116

    • sample types, 115

    • sampling plan, 114

    • secondary data, gathering, 108

    • small businesses/nonprofits, 120121

    • types of, 107

  • Marketing return on investment (marketing ROI), 5960

  • Marketing services agencies, 70

  • Marketing strategy, 56

    • choosing a, 203

    • communications model, new, 401

    • competitive. See Competitive marketing strategies

    • culture and, 551552

    • customer value, 5053

    • designing customer-driven, 188

    • development, new product, 260261

    • managing marketing mix and, 50

    • of competitors, 203

    • pricing decisions and, 294, 297

    • retailer, 376

    • Starbucks, 3839

    • targeting average Joe, 186187

    • wholesaler, 391

  • Marketing strategy development, 260

  • Marketing system, 10

  • Marketing websites, 492493

  • Market leader, 530

  • Market leader strategies, 530533

  • Market management organization, 58

  • Market nichers, 530, 534535

  • Market offerings, 7, 220

  • Market-oriented mission, 4042

  • Market penetration, 47

  • Market-penetration pricing, 309

  • Market positioning, 51, 53

  • Market sales force structure, 459

  • Market segment, 51

  • Market segmentation, 10, 5051, 188

    • age and life-cycle, 190

    • behavioral, 192193

    • benefits sought, 192

    • brand superfans, 194195

    • business markets, 195196

    • demographic, 190

    • gender, 190191

    • geographic, 189190

    • income, 191

    • international markets, 196197

    • loyalty status, 193

    • multiple segmentation bases, using, 193, 195

    • occasions, 192

    • requirements for effective, 197

    • usage rate, 192193

    • user status, 192

  • Market share

  • Market-skimming pricing, 308309

  • Market targeting, 51, 188. See also Targeted marketing

  • Market variability, 203

  • Markup pricing, 291

  • Maslow’s Hierarchy of Needs, 147

  • Mass marketing, 198

  • Mass media, 403

  • Materialism, 580581. See also Social criticisms of marketing

  • Materials and parts, product, 223

  • Maturity stage, of PLC, 271273

  • McDomination, 553

  • Media. See also Advertising media; Social media

  • Media engagement, 441

  • Media impact, of advertising, 440

  • Media multitaskers, advertising and, 442443

  • Media planners, 443

  • Media publics, marketing environment and, 71

  • Media timing, advertising and, 443444

  • Media vehicles, selecting, advertising and, 443

  • Megaretailers, rise of, 382383

  • Membership groups, consumer buyer ­behavior and, 138

  • Membership perks, 474

  • Membership warehouses, 370, 372375

  • Merchandising, warehouse retailers and (Costco), 374375

  • Merchant wholesalers, 388, 389

  • Message, design communication, 409411

  • Message content, 409410

  • Message execution, 437438

  • Message format, 410411

  • Message source, selecting, 412413

  • Message strategy, 436

  • Message structure, 410

  • Microenvironment, marketing

    • company, 69

    • competitors, 70

    • customers and, 72

    • defined, 6869

    • marketing intermediaries and, 70

    • publics and, 7172

    • suppliers and, 6970

  • Micro-localizing, 201

  • Micromarketing, local/individual, 200202

  • Middle-of-the-roaders, competitive ­marketing strategy and, 527

  • Millennials (Generation Y), 7475, 353, 443, 498

  • Mission statement, 4042

  • Mobile advertising, mobile marketing, 501503

  • Mobile display ads, 507508

  • Mobile marketing, 2223, 489. See also Online marketing

  • Mobile media, advertising and, 442

  • Mobile payment

  • Mobile retailing, 383

  • Mobile selling, tools for, 466, 468469

  • Modified rebuy, 167

  • Mommy bloggers, 141142

  • Monetary regulations, international trade and, 549, 551

  • Monetization, social media marketing and, 498499

  • Monopolistic competition, 297

  • Mood, message execution and, 437

  • Moral appeals, 410

  • Moral duties, ethics and, 593596. See also Marketing ethics

  • More for less, positioning strategy, 209, 211

  • More-for-more positioning strategy, 208209

  • More for the same, positioning strategy, 209

  • Motivation

    • consumer buying behavior and, 145, 147148

    • of salespeople, 465

  • MRO. Maintenance, repair, and operating

  • Multibrands, 247

  • Multichannel distribution systems, 341342

  • Multimodal transportation, 356357

  • Multitasking, advertising and, 442443

  • Musical, message execution, 437

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