Habitual buying behavior, 150–151

Hackathons, 257

Handling objections, selling process, 471

Hard-sell technique, 470, 482

#Hashtags, social media

• AskSeaWorld, 500

• BallBusterChallenge, 523

• charity work and, 422

• complaints and, 288

• consumer-generated marketing and, 18–19

• fail, marketing disasters, 513

• HappiMess, Delta, 476

• llasting, 581

• MayhemSale, 453

• MyWestElm, 438

• ShareaCoke, 441

• tweetacoffee, 500–501

• tweetfromtheseat, 435

• withoutshoes, 499

Headline, advertising message, 438

High-low pricing, 287, 379

High-pressure selling, 578

Hispanic American consumers, 78–79, 136

HITECH Act, 277

Horizontal conflict, channel behavior, 338

Horizontal marketing systems, 341

How-to videos, 495

Humor, advertising and, 451