Yan, Joe, 515
Yan, Sophia, 563n42
Yaris (Toyota), 227
Yaube, Aaron, 197n14
Yemen, 595
Yi Jia (IKEA China), 543
Yo, 177
Yoon, Eddie, 524n7
Yoplait, 430
York, Emily Bryson, 587n
YouKu, 568
Young, Chris, 461n8
Young, Susan, 344n
Young & Rubicam’s BrandAsset Valuator, 240
YouTube, 3, 9, 17, 18, 23, 25, 33, 54, 91, 92, 105n, 124, 139, 140, 160, 174, 218, 219, 234, 266, 298, 343, 379, 383, 385, 391, 403, 405, 420, 424, 433, 434, 436, 441, 443, 466, 468, 478, 488, 491, 495–500, 506, 539–541, 568, 587
YPulse, 215
Y&R agency, 445
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