Idea generation

• crowdsourcing, 258–259

• external sources, 258

• internal sources, 257–258

Idea marketing, 224–225

Idea screening, 259

Identification, product, 228–229

Identity theft, 508

Image differentiation, 207, 239

Images

• consumer-generated, 438

• message execution and, 437

Immersion groups, data collection, 111

Import duties, 319

Inbound telephone marketing, 506

Income distribution

• international trade and, 548–549

• tiered market and, 80

Income segmentation, 189, 191

Independent off-price retailers, 370, 372

Indirect exporting, 556

Indirect marketing channel, 337

Individual marketing, 202

Industrial economies, 548

Industrial products, 223–224

Industrial structure, 548

Inelastic demand, 298

Influencers, 168

Influential adopters, 139

Infomercials, 506, 508, 578

Information flow, 337

Information search, buyer decision process and, 152–153

Informative advertising, 429

Ingredient labeling, 584

Innovation

• continuous, 532

• individual differences in, 155

• new product, 254–255, 266–267

• systematic new product development and, 265

Innovative marketing, 590

Innovators, 155

Inside sales force, 460–461

Installations, 224

Institutional markets, 175, 177

Integrated logistics management

• cross-functional teamwork inside ­company, 357–358

• partnerships, building logistics, 358

• third-party logistics providers (3PL), 358–359

Integrated marketing communications (IMC), 403, 405–406, 426

• blend of mix/promotion tools, 405

• communications model, new marketing, 401–403

• content marketing, 404–405

• need for, 403, 405–406

Integrated marketing (Volvo), 423–425

Integrated promotion mix, 417

Intelligence, marketing, 103–106

Intelligence system, design competitive, 524

Intensive distribution, 346–347

Interactive marketing, 236–238, 499

Interactive TV (iTV), 506–507

Interest, adoption process and, 154

Intermarket segmentation, 196–197

Intermediaries, marketing, 346–347. See also Marketing channels

Internal databases, 103

Internal marketing, 236

Internal publics, 71

Internal stimuli, 152

International. See also Global entries

International advertising, 445–446

International expansion, of major retailers, 387

International marketing. See also Global entries

• ethics and, 598

• major decisions in, 546

• manners, culture and, 170–171

• objectives/policies, 554–556

• product and services, 274–275

• research, 121–123

• targeting the poor, 550–551

• whole-channel concept for, 565

International markets, 72, 196–197

International pricing, 318–319

International trade system

• cultural environment, 551–554

• economic environment, 548–549

• political/legal environment, 549, 551

• regional free trade zones, 547–548

• tariffs/duties and, 546–547

• World Trade Organization (WTO) and, 547

Internet. See also Blogs; Digital entries; Social media; Technology; Websites

• behavioral targeting/tracking, 113–114

• marketing and, 491–497. See also Digital marketing

• marketing research on, 112–113

• online marketing and, 22–23

• online privacy and, 508–509

• transportation logistics and, 356

Internet fraud, advertising and, 508

Internet of Things (IoT), 23, 255, 491, 517, 539

Interpretive consumer research, 147

Interviews, data collection and, 111

Intranet, 120

Intrapreneurial marketing, 526

Intrapreneurial programs, 257

Intrapreneurship, 526

Introduction stage, of PLC, 270, 273

Intrusion, marketing by, 17

Inventory management, logistics and, 357

Inventory turnover, 395

Investor relations, 447