Idea generation
crowdsourcing, 258–259
external sources, 258
internal sources, 257–258
Idea marketing, 224–225
Idea screening, 259
Identification, product, 228–229
Identity theft, 508
Image differentiation, 207, 239
Images
consumer-generated, 438
message execution and, 437
Immersion groups, data collection, 111
Import duties, 319
Inbound telephone marketing, 506
Income distribution
international trade and, 548–549
tiered market and, 80
Income segmentation, 189, 191
Independent off-price retailers, 370, 372
Indirect exporting, 556
Indirect marketing channel, 337
Individual marketing, 202
Industrial economies, 548
Industrial products, 223–224
Industrial structure, 548
Inelastic demand, 298
Influencers, 168
Influential adopters, 139
Infomercials, 506, 508, 578
Information flow, 337
Information search, buyer decision process and, 152–153
Informative advertising, 429
Ingredient labeling, 584
Innovation
continuous, 532
individual differences in, 155
new product, 254–255, 266–267
systematic new product development and, 265
Innovative marketing, 590
Innovators, 155
Inside sales force, 460–461
Installations, 224
Institutional markets, 175, 177
Integrated logistics management
cross-functional teamwork inside company, 357–358
partnerships, building logistics, 358
third-party logistics providers (3PL), 358–359
Integrated marketing communications (IMC), 403, 405–406, 426
blend of mix/promotion tools, 405
communications model, new marketing, 401–403
content marketing, 404–405
need for, 403, 405–406
Integrated marketing (Volvo), 423–425
Integrated promotion mix, 417
Intelligence, marketing, 103–106
Intelligence system, design competitive, 524
Intensive distribution, 346–347
Interactive marketing, 236–238, 499
Interactive TV (iTV), 506–507
Interest, adoption process and, 154
Intermarket segmentation, 196–197
Intermediaries, marketing, 346–347. See also Marketing channels
Internal databases, 103
Internal marketing, 236
Internal publics, 71
Internal stimuli, 152
International. See also Global entries
International advertising, 445–446
International expansion, of major retailers, 387
International marketing. See also Global entries
ethics and, 598
major decisions in, 546
manners, culture and, 170–171
objectives/policies, 554–556
product and services, 274–275
research, 121–123
targeting the poor, 550–551
whole-channel concept for, 565
International markets, 72, 196–197
International pricing, 318–319
International trade system
cultural environment, 551–554
economic environment, 548–549
political/legal environment, 549, 551
regional free trade zones, 547–548
tariffs/duties and, 546–547
World Trade Organization (WTO) and, 547
Internet. See also Blogs; Digital entries; Social media; Technology; Websites
behavioral targeting/tracking, 113–114
marketing and, 491–497. See also Digital marketing
marketing research on, 112–113
online marketing and, 22–23
online privacy and, 508–509
transportation logistics and, 356
Internet fraud, advertising and, 508
Internet of Things (IoT), 23, 255, 491, 517, 539
Interpretive consumer research, 147
Interviews, data collection and, 111
Intranet, 120
Intrapreneurial marketing, 526
Intrapreneurial programs, 257
Intrapreneurship, 526
Introduction stage, of PLC, 270, 273
Intrusion, marketing by, 17
Inventory management, logistics and, 357
Inventory turnover, 395
Investor relations, 447