E

  • Early adopters, adoption process and, 155

  • Early mainstream adopters, 155

  • Earned media, 404, 441

  • E-books, 487

  • Economic communities, 547548

  • Economic environment

    • channel design and, 347

    • consumer buyer behavior and, 144

    • defined, 7980

    • international trade and, 548549

    • marketing and, 2627

    • pricing strategies and, 299

    • segmenting international markets and, 196

  • Education, demographic environment and, 78

  • Electronic data interchange (EDI), 357

  • Email marketing, 494495

  • Emerging economies, international trade and, 548

  • Emoji, 499

  • Emotional appeal, 242, 410

  • Empathy, selling and, 455

  • Employees, service profit chain and, 235

  • Endorsement, message execution and, 437

  • End user nicher, 535

  • Engagement

    • media, advertising and, 441

    • mobile marketing, 502503

    • sales force and, 457458

    • social media marketing and, 499500

  • Engaging customers

  • Entertainment, merging with advertising, 434436

  • Entrepreneurial marketing, 526

  • Environment

    • green retailing and, 386387

    • green supply chains, 353

    • packaging and, 228

    • sustainable marketing and, 575

    • sustainable supply chain, 353354

    • See also Packaging

  • Environmental influences, on business ­buyers, 169

  • Environmentalism, 584588. See also ­Sustainable marketing

  • Environmental responsibility, 29

  • Environmental sustainability, 8081, 584588

  • E-procurement, 173174

  • Equipment, as capital item, 224

  • Esteem, brand, 240241

  • E-tailers, 491, 514515

  • Ethics

  • Ethnographic research, 109110

  • Evaluation, adoption process and, 155

  • Event marketing, 476478

  • Event sponsorship, 476

  • Everyday low pricing (EDLP), 287, 379

  • Exchange controls, international trade and, 546

  • Exchanges, relationships and, 9

  • Exclusive dealing, 351

  • Exclusive distribution, 347, 351

  • Exclusive territorial agreements, 352

  • Execution styles, of advertising messages, 437438

  • Executive summary, in marketing plan, 57

  • Expectations, consumer, 153154

  • Expense reports, 465

  • Experience curve, production, cost and, 290291

  • Experiential retailing, 378

  • Experiential sources of information, buying decisions and, 152

  • Experimental research, primary data, 109, 110

  • Exploratory research, 107

  • Export department, 566

  • Exporting, 556557

  • External stimuli, 152

  • Extranet, 120, 174

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
3.147.193.143