Face-to-face selling, 490
Fads, 268
Fair trade, 596
Fantasy messages, 437
Fashion, 268
Features, product, 226
Federal Cigarette Labeling and Advertising Act (1967), 86
Federal Food, Drug, and Cosmetic Act, 274
Federal Food and Drug Act (1906), 86
Feedback, collecting, 413
Field sales force, 460
Field sales v. telemarketing, 513
Financial intermediaries, 70
Financial publics, 71
Financial Reform Law (2010), 86
Fishyback transportation, 357
Fixed costs, 289
Fixed fee, 311
Fixed price policy, 316
Flows, in distribution channels, 337
FOB. See Free on board
FOB-origin pricing, 315
Follow-up, selling process, 471
Formulated marketing, 526
Franchise organization, 340
Fraud, in advertising, 508
Free goods, trade promotions, 476
Free on board (FOB), 315
Freight-absorption pricing, 315
Frequency, advertising decisions, 440
Frequency marketing programs, 473
Freshness, labeling, 584
Full-service retailers, 369
Full-time forcing, 352
Functional discount, 311
Functional organization, 58
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