Kaiser Permanente, 79
Kalanick, Travis, 334
Kane, Kate, 509n53
Kanter, James, 582n15
Kanter, Rosabeth Moss, 596n27
Kaplan, David, 39n1
Kapner, Suzanne, 284n1
Kash, Wyatt, 178n17
Kastrenakes, Jacob, 100n2
Katz, Roger, 492n9
Kawasaki, 132
Kaye, Leon, 588n20
Kazakina, Katya, 268n20
KB Toys, 381
Kearl, Jeff, 199
Kearney, Steven, 195
Keating, Caitlin, 496n22
Keebler, 67
Keler, Kevin Lane, 458n2
Kelleher, Colleen, 345n13
Kelleher, Herb, 12
Kelleher, Kevin, 284n1
Keller, Kevin Lane, 5n3, 6n5, 48n9, 55n13, 145n23, 167n5, 168n7, 198n15, 211n31, 240n27, 241n29, 272n25, 530n14
Kellogg, Carolyn, 203n24
Kellogg, John, 66
Kellogg, Will, 66
Kenneth Cole, 513
Kentucky Fried Chicken (KFC), 35, 246, 348, 442, 514, 553–554, 563
Kenya, 595
Kessler, Sarah, 65n
Khaleeli, Homa, 579n8
Kharlf, Olga, 280n
Khosla, Sanjay, 515n
KIA Soul EV, 260
Kihn, Martin, 117n22
Kikkoman, 267
Kim, Eugene, 355n23
King Tuff, 440
King, Chérie, 79
Kirin breweries, 557
Kirk, Mimi, 581n14
Kirkpatrick, Rachael, 476n28
Kiva Systems, 355
Kjellberg, Felix, 541
Kleenex, 243
Klein, Alan, 139
Kline, Kenny, 386n32
Knorr, 572
Knowledge Guru, 463
Knowler, Greg, 348n15
Ko, Vannessa, 92n
Kokalitacheva, Kia, 499n
Konica Minolta, 63
Kooser, Amanda, 23n29
Korosec, Kirsten, 59n16
Kosner, Anthony, 45n
Kotler, Philip, 5n3, 6n5, 48n9, 55n13, 145n23, 167n5, 168n7, 198n15, 211n31, 225n6, 225n7, 240n27, 241n29, 272n25, 458n2, 530n14, 584n16
Kotlyar, Brian, 478n
Kraft Foods, 103, 109, 117, 119, 190, 201, 247, 346, 356, 433, 566
Kraft Food & Family magazine, 119
Kramer, Mark R., 13n10
Krauss, Michael, 13n11
krazycouponlady.com, 328
Kresse, Christian, 478n
Kroger, 16, 210, 244, 275, 295, 335, 339, 340, 371, 563, 592, 598–599
Krupnick, Matt, 217n
Kumar, Devika Krishna, 233n19
Kumar, Nirmalya, 472n20
Kumar, V., 22n27
Kurimski, Kimberly, 342n9
Kuryiko, Diana, 344n11
Kuwait, 348
3.15.25.34